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Cult Creative, the career discovery and networking platform for Southeast Asia’s creative workforce, is excited to announce its expansion to Indonesia. Launched in 2020, the platform aims to address Southeast Asia’s talent gap by redefining job-seeking while enabling creatives to experience flexibility, expression, and financial freedom.
Cult Creative currently boasts a community of 7,000 creative professionals specialising in graphic design, social media, copywriting, photography and videography. The platform also has 700 employer brands, such as Nestle, Universal Music Group and Airasia, with a regional presence in Malaysia, Singapore and Australia.
In 2022, the company raised MYR1.1 million in funding through government grants from MDEC, InvestPenang, DigitalPenang, and YCAB, an Indonesian-based venture capital firm, along with three angel investors who support Malaysian startups expanding to Indonesia.
“Cult Creative, which three women entrepreneurs own, has successfully provided a networking platform that matches creative talent with potential creative industry employers. To assist more similar startup companies in innovating in their respective economic fields, Cradle Fund, as the coordinating agency of the Malaysian startup ecosystem, will be provided with an allocation of RM50 million,” said Tengku Zafrul, former Malaysia’s Minister of Finance during the tabling of National Budget 2023.
According to Shermaine, co-founder of Cult Creative: “Beyond existing job platforms and networking sites, there’s a new professional class emerging who have different networking preferences and need an alternative solution that reflects their behavioural and career choices. The shift from a traditional work world to one that allows for pursuing multiple passions, borderless opportunities and meaningful income — we’re here for it.”
With the expansion to Indonesia, Cult Creative aims to provide a platform for creatives to showcase their talent and connect with potential employers. The creative economy—broadly encompassing knowledge-based economic activities underpinning the creative and cultural sectors and bridging art, culture, technology, and business—was on pace to account for 10% of the global gross domestic product by 2030, according to the Asian Development Bank’s report “Creative Economy 2030: Imagining and Delivering a Robust, Creative, Inclusive, and Sustainable Recovery.”
Indonesia is an exciting market for Cult Creative, as the creative economy is a rapidly growing sector that is expected to become the backbone of the country in the future. During the 2022 World Conference on Creative Economy (WCCE) in Bali, President Joko “Jokowi” Widodo from Indonesia has said, “I believe that the creative economy in Indonesia and many other countries will become the backbone of the economy in the future, getting stronger and being counted as an inclusive economic force. Therefore, the development of the creative economy must continue to be encouraged so that it becomes a futuristic sector, grows faster, bigger, and more advanced.”
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