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KUALA LUMPUR, 30 September 2021 – Kotex® presents their latest Limited Edition collection, Teroka Lokal, inspired by four of Malaysia’s states in an effort to showcase the ultimate diversity of Malaysia’s tourism landscape. As supporters of women’s progress and the leading innovative sanitary pad brand, Kotex®’s latest collection aims to spark pride and empower Malaysian women who miss the thrill of adventure and discovery, to embrace the sights and experiences of Malaysia with a unique travel experience, from the comfort and safety of their homes. Ultimately with Kotex®, girls can plan their travel anytime, anywhere, without being constrained to their period cycle and the pandemic.
As domestic travel to most parts of Malaysia is still not feasible, Kotex® is bringing the wonderful and diverse scenery Malaysia has to offer to all women and girls across the country. The all-new Limited Edition Teroka Lokal collection highlights the diversity of Malaysia through the sights and experiences of the cityscapes of Kuala Lumpur, the heritage sites of Penang, the pristine coast and ocean wildlife of the surrounding islands in Terengganu as well as the ethnic culture and natural landscape of East Malaysia from Sabah and Sarawak.
Kotex® Teroka Lokal aims to have girls do as the collection’s name suggests. As part of the current campaign, Kotex® is also providing a Teroka Lokal Augmented Reality (AR) filter which will enable women and girls alike to immerse themselves in the Teroka Lokal world.
Additionally, in partnership with local non-governmental organisation (NGO), Pertubuhan Pembangunan Kendiri Wanita dan Gadis (WOMEN:girls), Kotex® Malaysia will be dedicating packs of sanitary pads to support local communities in need when girls use the AR filter to explore, while dressing up in their most creative travel outfits. For every post across Instagram & Facebook which uses the Limited Edition Teroka Lokal Augmented Reality (AR) filter and tags @kotexmy, Kotex® will dedicate one pack of sanitary pads to communities in need.
“It’s been a tough time for many across the world having to maneuver through this pandemic. With this collection, we want to spark some joy and reignite the love of exploration, especially after a hard year of being confined to a space for general health and safety. We also wanted to give our girls a chance to support their fellow sisters in need. Through our partnership with WOMEN:girls, we want to support 20,000 young girls and women who have been affected by the pandemic. We believe that every woman, no matter where they are from, deserves basic access to feminine hygiene products as a necessity, and not as an option,” said Radhika Agarwal, Marketing Manager for Kimberly-Clark Malaysia.
“It is unfortunate that in today’s world, period care is still not considered an essential need. The COVID-19 pandemic has created a larger disparity in the access to period care products, as well as period education. Over the years, WOMEN:girls has been committed to ensure that girls and women everywhere across the nation have equal access to period education through the programs under our organisation. It is a great pleasure to be able to work with a household brand name like Kotex, that believes in this same vision and hope as us,” said Izza Izelan, Executive Director at WOMEN:girls.
Head on over to your nearest stores and collect all 4 varieties of the Kotex® Limited Edition collection while you can! Remember to also have fun with the AR filter on Instagram and don’t forget to tag @kotexmy. Every successful submission that meets the basic criteria will go towards supporting women in need of Kotex® sanitary pads. Visit www.kotex.my and check out Kotex®’s Facebook and Instagram for more information.
Our Kotex, U by Kotex and Intimus brands aim to ensure a period never gets in the way of any woman’s progress. Kimberly-Clark created the feminine care category with the launch of the Kotex brand 100 years ago, and today, its products are trusted by millions of women in more than 100 countries to provide outstanding protection and inspire confidence that period or not, she can.
Kimberly-Clark (NYSE:KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fuelled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company’s 148-year history of innovation, visit kimberly-clark.com or follow us on Facebook or Twitter.
Pertubuhan Pembangunan Kendiri Wanita dan Gadis (WOMEN:girls) is a cause-driven, non-governmental organisation (NPO) based in Kuala Lumpur, Malaysia. Its primary operation includes developing programmes to drive empowerment for beneficiaries which include women and girls from the urban B40 bracket (monthly household income of below RM 2,500) as well as children and young people. WOMEN:girls programmes are anchored to practical objectives that involve educating and empowering our beneficiaries by inspiring them to become role models to their peers and community, exposing them to informed options to help them in their personal lives and careers, and matching them with the resources and knowledge they need to realise their potential. Among WOMEN:girls flagship programmes include Goal, Kejar Kerja, Young Changemakers and Ibu Nakhoda Hidup. WOMEN:girls work with grassroot communities by engaging them with the opportunities available beyond what their environment allows them access to; as well as working to drive policies and implementations to be championed at the government and board level.
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