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Click here to download the press materials:
1. Press release ENG
2. Press release CHI
3. Images
Kuala Lumpur, 30 June 2023 – Ready to break free from the humdrum of ordinary life? Looking for a respite from this unrelenting heat? Hendrick’s Gin offers the ultimate escape with its thirst quenching summer campaign, Refreshing Encounters.
To bring Hendrick’s Refreshing Encounters to life, come July 14, the unusual gin maker invites all to indulge in the coolest of diversions as it brings back its Cucumber Currency Exchange. For one night only, Hendrick’s will recognise the true value of the cucumber by transforming the humble green fruit into exchangeable monetary units! Over 60 bars in Kuala Lumpur and Penang will accept cucumbers as currency, and consumers will be able to exchange a cucumber for a Hendrick’s & Tonic at each participating bar.
”Hendrick’s has always held the cucumber in the highest regard,” said Charmaine Thio, Hendrick’s Gin Southeast Asia Brand Ambassador. “Our unusual distillation process includes an infusion of rose and cucumber which yields an extraordinarily smooth gin that is a rare union of lightness and complexity. There is simply no better way to cap off a Hendrick’s cocktail than with a little green garnish cut from the same fruit that gives Hendrick’s its pleasingly unusual flavour.”
And for those who are looking for refreshment beyond the day, look out for the grand empress of all summer refreshments and an unimpeachable selection for those looking for an after-work cocktail to unwind with – the Hendrick’s & Tonic (garnished with a cucumber of course) – with specials running for the rest of the month.
“No other gin tastes like Hendrick’s because no other gin is made like Hendrick’s. The mighty cucumber plays such a pivotal role in making Hendrick’s Gin and its cocktails distinctly unusual, and this is why we are inviting curious-minded individuals to exchange this unconventional green fruit for the most peculiar libation, a Hendrick’s & Tonic,” added Thio.
Ready to escape the conventional and surrender to Refreshing Encounters with Hendrick’s? Mark your calendars for this 14th July and head to the website for the full list of participating outlets. In the meantime, stay up to date with the latest from Hendrick’s on Facebook and Instagram.
Click here to download the press materials:
1. Press release ENG
2. Press release CHI
3. Images
