By Click to download the press materials:
1. Press Release
2. Translated Press Release
3. Images
This Lunar New Year, feel the prosperity flow and toast to an extraordinary Year of the Rabbit with Glenfiddich. The family-owned distiller, part of William Grant & Sons, has unveiled its annual limited-edition Chinese New Year gift packs designed by Shanghai-based illustrator, Yixin Zeng – known for his vibrant, expressive and detailed style of painting.
A JOURNEY TO EXTRAORDINARY
It takes a series of incredible journeys to create a truly extraordinary Chinese New Year. As loved ones gather from near and far during this year’s festive season, Glenfiddich has created a collection of special packs to commemorate the occasion and gift to friends and family, as the perfect symbolic present.
The design features the iconic Glenfiddich Stag (Fu Lu 福鹿) which represents wealth, prosperity and longevity in Chinese culture. On pack, the magnificent Stag takes centre stage amidst a fantastical scene rich with texture, vibrant festive patterns and colourful elements surrounding its antlers – each detailing the series of journeys that come together to create an extraordinary Chinese New Year.
The Glenfiddich 21 Year Old limited edition gift pack.
“Every Chinese New Year is a meaningful celebration for many around the world. For us at Glenfiddich, the synergy and significance that our brand icon has with the festival is very meaningful. We are excited to partner with acclaimed illustrator, Yixin Zeng, whose bold and effervescent style is just what we were looking for to bring this year’s limited edition Chinese New Year gift packs to life. From the first drop of our single malt Scotch whisky to the last, we want to invite friends of Glenfiddich to embark on this auspicious journey into the extraordinary,” said Will Peacock, Global Luxury Director of William Grant & Sons.
Each gift pack comes with a bottle of Glenfiddich’s exceptional single malt Scotch whisky, skillfully crafted by Malt Master Brian Kinsman. Starting with the Reserva Rum Cask 21 Year Old pack, the aged whisky is finished in Caribbean rum-soaked casks, where it is infused with a spicy warmth and indulgent vanilla and toffee sweetness.
The Glenfiddich 18 Year Old limited edition gift pack
The gift packs also include the 12, 15 and 18 Year Old variants that showcase the finest flavours of Scotland. Additionally, each design colour corresponds with the respective expression, and features a bottle of Glenfiddich and whisky glasses, all housed in a gift box with a beautiful finish.
The Glenfiddich 15 Year Old limited edition gift pack
“I’m honoured to partner with Glenfiddich for its 2023 limited edition Lunar New Year gift pack design. My artwork takes inspiration from the vibrancy of Lunar New Year celebrations and my experience as a traveller, artist and conceptualist,” said Illustrator Yixin Zeng.
“On the pack, we can see the Royal Stag sitting proudly at its heart amidst a festive wonderland with prosperous elements, such as a Chinese dragon, Chinese crane, feathers and fish, as well as fireworks. I also paid tribute to Glenfiddich by incorporating playful details to discover. The design, coupled with a bottle of the world’s most awarded Single Malt Scotch Whisky, was ideated to create a truly extraordinary moment in each pack,” he added.
JOIN GLENFIDDICH TO RAISE A GLASS TO THE EXTRAORDINARY AND HAPPY REUNIONS
To commemorate and bask in the festivities of Lunar New Year with your loved ones, Glenfiddich also invites you to experience an incredible journey into the extraordinary at the Glenfiddich Chinese New Year Pop Up, at Hall 3 of the Pavilion Bukit Jalil Exhibition Centre. The pop up will be held from January 5th, 2023 until January 15th, 2023, and is open on weekdays from 4.00pm – 9.30pm and 1.00pm – 9.30pm on weekends. This journey into the extraordinary will see the launch of limited edition packs that entail both the exquisite whisky and this auspicious occasion.
The Glenfiddich 12 Year Old limited edition gift pack
Various exciting activities await you, this includes being one of the first to check out the wishing lantern wall for you to send bountiful blessings to your loved ones. Next, discover interactive games and unique photo booths, where you can get creative with your Lunar New Year images and videos that definitely belong on the gram, and stand a chance to win exclusive Glenfiddich merchandise. Additionally, get your hands on a one-of-a-kind festive gift by personalising a Glenfiddich bottle label for your nearest and dearest ones, as well as a personalised calligraphed Chinese New Year door decor that makes for a beautiful display.
The Glenfiddich Chinese New Year gift packs are available in selected speciality fine spirits retailers, such as Jaya Grocer, Urban Fresh and Boozeat. Stay up to date with the latest from Glenfiddich on Instagram (@glenfiddichsea) and this website.
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Click to download the press materials:
1. Press Release
2. Translated Press Release
3. Images
