On 31 December 2020, Heineken® kept the New Year celebration alive across all Malaysian living rooms with the Heineken® Starclub NYE Live countdown event. The 4-hour livestream party connected over 200,000 Malaysians with high energy performances from Malaysia’s hottest local talents Blink, BATE and Saint Kylo, alongside the international headliner, DJ W&W.
Hosted by Ryan Matjeraie, the Heineken® Starclub NYE Live countdown event was part of the Heineken® aim to #CelebrateTheUsual together, by connecting Malaysians virtually to end the year on a memorable note while partying in the comfort and safety of their own homes. The NYE party kicked-off at 8:30pm on the Heineken® Malaysia Facebook Page with a captivating performance by local live band, Saint Kylo, which featured his smooth vocals and tunes.
Up next, DJ duo BATE, who have over 20 million streams for their first two singles, stepped up to entertain the virtual audience for the next hour, with their exhilarating music and electrifying performance.
DJ Blink, who is widely regarded as one of the forefront of the local DJ culture, then turned up to take the Heineken® Starclub NYE Live countdown event up several notches, bringing explosive beats to the night!
Throughout the party, Malaysians interacted with one another through the LIVE comments section by sending their new year wishes and were treated to RM30 off on drinkies.my all night long. Additionally, 20 Malaysians also walked away with the specially curated Heineken® NYE goodie boxes, featuring exclusive merchandise and Heineken® products.
Just before 11.30pm, the stage was set for the headline act – Dutch DJ duo W&W. The pair of Willem van Hanegem and Wardt van der Harst who rank #14 in 2020’s DJ Mag’s Top 100 DJs poll, brought their signature commercial, big-room house and trance beats to the homes of all Malaysians, as a fitting tribute to the last night of 2020.
“Malaysia, let’s countdown to 2021! Let’s go!” said W&W while ushering Malaysians into the New Year with their highly energetic, one-of-a-kind performance.
As the clock struck 12, Heineken® welcomed 2021 with a compilation of the virtual cheers videos submitted by all Malaysians in the month of December 2020.
Happy New Year! Malaysians from far and wide raised their ice cold Heineken® as they stepped into 2021 with an unparalleled music line up, from the comfort and safety of their own homes.
For more information on the Heineken® longest virtual cheers and the Heineken® Starclub NYE Live countdown event, log on to the Heineken® website at www.heineken.com/my or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).
Note to Editors
About Heineken Malaysia Berhad
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
- The World’s No. 1 international premium beer Heineken®
- The great taste of Heineken® with dealcoholised Heineken® 0.0
- The World-acclaimed iconic Asian beer Tiger Beer
- The crystal-cold filtered beer Tiger Crystal
- The World’s No. 1 stout Guinness
- The World’s No. 1 cider Strongbow Apple Ciders
- The New Zealand inspired cider Apple Fox Cider
- The all-time local favourite Anchor Smooth
- The premium Irish ale Kilkenny
- The real shandy Anglia
HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban.
HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my
The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
For more information please visit: www.heinekenmalaysia.com