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KUALA LUMPUR, 10 DECEMBER 2020 – This December, Heineken® encourages Malaysians to usher in the new year in the comfort and safety of their homes, by bringing an electrifying countdown party experience to all living rooms, with the Heineken® Starclub NYE Live countdown event. After a year filled with unexpected circumstances, Heineken® aims to connect Malaysians to end the year on a memorable note, while enjoying social experiences responsibly.
Heineken® also sends a rallying call to all Malaysians to connect with one another in a record-breaking attempt at the longest virtual cheers. This will culminate in the epic Heineken® Starclub NYE Live countdown event on Facebook that promises to bring elevated music experiences, fireworks from a location of popular choice and premium ice-cold beer to your doorstep. Headlined by W&W, the Dutch DJ duo are known for their commercial, big-room house and trance beats. Local talents are also set to be a part of this explosive countdown, featuring the likes of DJ Blink, DJ duo BATE and live band Saint Kylo.
The four-hour live streaming event will see giveaways of 20 specially curated Heineken® NYE goodie boxes with exclusive merchandise, Heineken® and Heineken® 0.0. The event will also feature on-screen promo codes entitling viewers to RM30 off on drinkies.my, all night long.
“With the pandemic throwing a curveball for year-end celebrations, we wanted to make sure that consumers and their loved ones are able to celebrate the usual festivities of ushering in the new year, with the same hype and festivities, in a safe way. To encourage connection in a year of distancing and to end the year on a memorable note, we invite our consumers to cheers with each other in an attempt to achieve the longest virtual cheers,”said Pablo Chabot, Marketing Director of Heineken Malaysia Berhad.
By being a part of the longest virtual cheers, Malaysians also stand to get their hands on the limited edition Heineken® mini home bar. Thirty of the most creative submissions will have the one-of-a-kind mini home bar delivered to their homes, along with your favourite Heineken® beers and other exclusive Heineken® merchandise. The limited edition Heineken® mini home bar ensures you keep the party spirit alive while counting down to 2021.
Ready to raise a couple of ice cold Heineken® in the record-breaking attempt for the longest virtual cheers? Tune into the Heineken® Starclub NYE Live countdown event on Facebook, as you celebrate the year end with friends and family and Heineken®!
Heineken Malaysia Berhad
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
- The World’s No. 1 international premium beer Heineken®
- The great taste of Heineken® with dealcoholised Heineken® 0.0
- The World-acclaimed iconic Asian beer Tiger Beer
- The crystal-cold filtered beer Tiger Crystal
- The World’s No. 1 stout Guinness
- The World’s No. 1 cider Strongbow Apple Ciders
- The New Zealand inspired cider Apple Fox Cider
- The all-time local favourite Anchor Smooth
- The premium Irish ale Kilkenny
- The real shandy Anglia
HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban.
HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my
The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
For more information please visit: www.heinekenmalaysia.com
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