KUALA LUMPUR – Heineken® 0.0 is now available in new cans for Malaysians to enjoy, anytime, anywhere! Boasting a slimmer, more stylish and premium look, Heineken® 0.0 was launched following the rise in in-home consumption occasions amidst the new normal. Heineken® 0.0 serves as the perfect partner to help refresh the work from home experience, which now plays a major role in our everyday lives.
The current pandemic has forced a shift in the workforce as more businesses are adopting the work from home approach. However, it’s rather easy for the 9-5 grind to become dull and repetitive. Days are filled with back-to-back meetings that possibly eat into break time and lunch hours. In some cases, people might be overworked, as working and leisure hours are blurred. This ultimately results in a rather mundane work from home experience, but with Heineken® 0.0, your work hours are now happy hours!
Starting from 23 November to 31 December, now you can enjoy a beer while you work from home by simply inviting firstname.lastname@example.org to your virtual meetings, at least three days in advance. Once your calendar invite has been accepted by Heineken® 0.0, you and your meeting attendees can look forward to 4 free cans of Heineken® 0.0 delivered right to your doorsteps!
“We decided to launch Heineken® 0.0 in new cans as we saw that more consumers preferred to enjoy a beer or two at home. This also goes hand in hand with our aim to open up new drinking occasions with Heineken® 0.0, especially as working from home is now a new normal for many of us. So what better way to refresh your work from home experience than to kick back with a beer in hand by inviting Heineken® 0.0 to your virtual meetings,”said Pablo Chabot, Marketing Director of Heineken Malaysia Berhad.
Defined by its refreshing fruity notes and soft malty body, Heineken® 0.0 provides a perfectly balanced taste. It is double brewed like Heineken® with the alcohol being gently removed and blended with natural flavours. This provides a choice for non-Muslim consumers, aged 21 and above, who enjoy the taste of beer but not necessarily the effects of alcohol, to enjoy the same great Heineken® taste anytime, anywhere!
Taking cues from the growing cultural trend around moderate alcohol consumption and living a more balanced lifestyle, Heineken® 0.0 was first introduced in 2017 in the Netherlands, Spain and Germany, followed by the UK and France. Heineken® 0.0 then made its debut in Asia in 2018, by launching in Singapore, followed by Thailand in early 2019 and Malaysia in June last year. Heineken® 0.0 is now serving it’s same great taste in 39 countries worldwide, including Europe, North America, and Australia.
Ready to refresh your work from home experience? Now you can relax and sip through your virtual meetings with an ice cold Heineken® 0.0, in a new 330ml can that contains only 69 calories per serve. Find out more about T&C and the Heineken® 0.0 delivery on the Heineken® website (https://www.heineken.com/my/en/campaigns/heineken00/invite00 ).
The all-new Heineken® 0.0 can is also available nationwide, in selected hyper/supermarkets and convenience stores.
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Note to Editors
Heineken Malaysia Berhad
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
- The World’s No. 1 international premium beer Heineken®
- The great taste of Heineken® with 100% natural ingredients Heineken® 0.0
- The World-acclaimed iconic Asian beer Tiger Beer
- The crystal-cold filtered beer Tiger Crystal
- The World’s No. 1 stout Guinness
- The World’s No. 1 cider Strongbow Apple Ciders
- The New Zealand inspired cider Apple Fox Cider
- The all-time local favourite Anchor Smooth
- The premium Irish ale Kilkenny
- The real shandy Anglia
HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban. The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V. For more information please visit: www.heinekenmalaysia.com