KUALA LUMPUR – This festive season, Heineken® launches its “Holiday Troubles” campaign to celebrate the year-end and the beginning of 2020. With its tongue firmly in its cheek, the campaign takes a fresh perspective on the celebrations that, somehow, don’t quite go to plan.
Instead, Heineken® invites consumers to enjoy the holiday season to its fullest by making the most of the mishaps that are part of every festive season. Looking ahead to 2020, the campaign culminates in a New Year’s Eve Countdown party at TREC. A signature Heineken® Green Moment will blend seamlessly into a choreographed countdown show around our newest celebration piece, the Heineken® Star Tower, as we welcome 2020 with a bang.
Supported by a series of TVCs, Heineken® hopes to inspire consumers by showing them that imperfections are an inevitable part of the holiday tradition, and can even help to create some of its best memories. The TVCs take a light-hearted and cheery approach that flips these holiday troubles, turning them into enjoyable experiences. Whether an airline has misplaced your luggage on the way to the family reunion, or last-minute gift shopping traps you in long queues, holiday troubles can turn into creating memorable moments!
“Continuing to have our consumers at the heart of everything that we do, we know that the year end is when friends come together to celebrate. Bringing people together is what Heineken® does best. We know that it can be tricky when it comes to planning the perfect celebration but if we look at it with a fresh perspective, sometimes it’s the mishaps that transforms an ordinary celebration into a memorable one! In the spirit of celebrations, join us at Trec KL on New Year’s Eve to celebrate with the Heineken® Star Tower and welcome 2020!,” said Pablo Chabot, Marketing Director of Heineken Malaysia Berhad.
Across Malaysia, Heineken® consumers can enjoy special festive promotions. At participating outlets, consumers will receive an exclusive Heineken® T-shirt* with a purchase of two buckets of Heineken® or Heineken® 0.0. Heineken® fans can also celebrate at home with ice-cold Heineken® delivered straight to their doorstep, powered by Drinkies Delivery. With every purchase of Heineken® 24-can packs or 24-bottle packs on Drinkies, consumers will receive a complimentary Heineken® foldable ice bucket*. For every purchase of 2 barrels of Heineken® Draught 20L on Drinkies, they will receive a portable speaker*. [*While stocks last.]
To reduce the worry that the celebrations won’t go to plan, Heineken® has the New Year’s Eve planning covered. Anchored around the debut of the Heineken® Star Tower, Heineken® will host a countdown party at TREC, Kuala Lumpur. As the countdown approaches midnight, DJs Jhin and BATE will take over the Star Tower, providing partygoers with a high energy backdrop to welcome the arrival of 2020, accompanied by our signature Heineken® Green Moment and a dazzling display of fireworks.
Heineken® fans will be invited to use their phones to swipe virtual Heineken® bottle caps from their mobile screens and fill a giant Heineken® bottle on the Star Tower. When the bottle is filled there’ll be surprises all round. Consumers nationwide will be able to join in the fun and swipe bottle caps to fill the bottle. For helping to light up the Star Tower, they’ll receive a Drinkies promo code enabling them to enjoy Heineken® wherever they are in Malaysia.
Back at TREC, the Heineken® camera team will be capturing the best celebrations of the night with the Cheers Cam and sharing them with the world via the screens of the Star Tower. Heineken® will be helping to fuel those celebratory moments with complimentary bottles of Heineken® given away at participating outlets at TREC every hour between 8pm and 11pm.
As a perfect memento of a trouble-free night, Heineken® fans can walk away with a personalised Heineken® bottle with their name printed on. They simply have to take their photo at the Heineken® photobooth at TREC and upload it on social media by tagging @HeinekenMY with the accompanying hashtags #StarTowerMY and #HeinekenMY.
For more information and updates, visit the Heineken® website (www.heineken.com/my) or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).
Heineken Malaysia Berhad
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
The World’s No. 1 international premium beer Heineken®
The great taste of Heineken, zero alcohol. Heineken® 0.0
The World-acclaimed iconic Asian beer Tiger Beer
The World’s No. 1 stout Guinness
The World’s No. 1 cider Strongbow Apple Ciders
The New Zealand inspired cider Apple Fox Cider
The all-time local favourite Anchor Smooth
The premium Irish ale Kilkenny
The real shandy Anglias
HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban. The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
For more information please visit: www.heinekenmalaysia.com