KUALA LUMPUR, October 2019 – Calling all Pleasure Seekers! Kuala Lumpur is about to get indulgent, as the first-ever Magnum Mansion makes its way to Malaysian shores. Inspired by the brand’s latest limited-edition ice cream, Magnum Macadamia Salted Caramel, the Magnum Mansion will take consumers through a multi-sensorial experience of the ultimate Magnum pleasure.
Carefully crafted by expert chocolatiers using only the finest ingredients, Magnum Macadamia Salted Caramel breathes new life into the signature Magnum pleasure with its velvety smooth salted caramel flavoured ice cream dipped in thick cracking Belgian milk chocolate and crunchy roasted Australian Macadamias. Each bite delivers the rich cocoa notes, subtle nutty nuances, and a hint of saltiness from the perfectly balanced salted caramel.
In conjunction with the launch of the new Magnum Macadamia Salted Caramel, Magnum has teamed up with three local M-bassadors – cosmopolitan explorer Amelia Henderson, De Fam’s songbird Azira Shafinaz and eccentric designer Kittie Yiyi – to bring true pleasure to life in the form of a majestic Magnum Mansion by embodying Travel, Music and Fashion respectively in a series of immersive on-ground activities.
Get inspired to #TakePleasureSeriously and design your very own Magnum Macadamia Salted Caramel with toppings available exclusively at the Magnum Mansion.
A day without pleasure is a day lost! Be it your love for travel, fashion, music or ice cream, Magnum wants you to “Take Pleasure Seriously” and join us at the Magnum Mansion:
Date/Day: 24 – 28 October 2019, Thursday – Monday
Time: 10am – 10pm
Venue: Sunway Pyramid (LG2, Blue Concourse)
Date/Day: 30 October – 3 November 2019, Wednesday – Sunday
Time: 10am – 10pm
Venue: 1 Utama Shopping Centre (LG, Oval Concourse New Wing)
Pre-register at Magnum’s website (https://www.magnumicecream.com/my/en/events/exclusive_invites.html) to enter the Magnum Mansion. Stay tuned for more information and updates on Magnum Malaysia Facebook page (https://www.facebook.com/MagnumMalaysia/).
Launched in 1989, Magnum was the first handheld ice cream targeted as a premium adult offer. Today, Magnum is one of the world’s leading ice cream brands, selling more than 2 billion ice creams annually worldwide and it is the biggest brand of Unilever ice creams.
Magnum’s all new indulgence, Magnum Macadamia Salted Caramel is now available in Malaysia! 19 Sep 2019