By Click here to download press materials:
1. Press release ENG
2. Press release BM
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Kuala Lumpur, 6 April 2023 – The Hari Raya festive season is one of the biggest celebrations in Malaysia, focused on the togetherness with families and celebrating the spirit of joy with loved ones. It has been 3 years of COVID and most Malay families celebrated their Hari Raya apart from each other. With that, this year, Tropicana Twister is reuniting more than 1,000 family members back to their hometowns through its Eratkan Jalinan with Tropicana Twister campaign, where Malaysians can now have a chance to win a free ride home – by air, rail, or road – with total prizes worth up to RM150,000!
“Hari Raya has always been about family, love, and togetherness, and Tropicana Twister is committed to ensuring that Malaysians from all walks of life can experience these precious moments, especially after three long years of COVID-19 restrictions. Our Eratkan Jalinan campaign is a reflection of our dedication to strengthening the bonds between family members, allowing everyone to create real and lasting memories together,” said Mikey Rosales, PepsiCo Marketing Director.
The Eratkan Jalinan with Tropicana Twister contest runs from now to April 19, 2023. It is open to all Malaysians celebrating Hari Raya. The prizes up for grabs include 40 return domestic flight tickets, more than 800 one-way train tickets (KTMB), and 150 one-way bus tickets in selected locations throughout Malaysia, all sponsored complimentary by the no. 1* brand in Malaysia Tropicana Twister!
“As we welcome the return of authentic Hari Raya celebrations in 2023, we recognize the importance of reuniting families after three challenging years. Tropicana Twister is here to support Malaysians who may face difficulty returning home to selected cities within Malaysia, whether due to sold-out tickets or financial constraints. Our aim is to enable thousands of Malaysians to reconnect with their loved ones during this special time, honoring our shared heritage, culture, and traditions,” shared PepsiCo Beverage Marketing Lead, Jennifer Lee.
To participate in Eratkan Jalinan with Tropicana Twister contest, simply:
- Visit www.tropicanatwister.my to participate
- Select the type of ticket that you would like to win
- Answer a few simple questions and be in the running to win the tickets!
Tropicana Twister range is home to two flavours – Tropicana Twister Fruit Pulp and Tropicana Twister Apple. Both variants come in a 1.5litre and 335ml bottle. This Raya, consumers can enjoy attractive promotions for Tropicana Twister at your nearest supermarket outlets.
Additionally, consumers can stand a chance to win an exclusive premium cookie jar** with every purchase of Tropicana products worth RM20 and above in selected outlets such as Lotus’s, Giant, Aeon, Aeon Big and more. **While stocks last.
The flavours are available in convenience stores, major grocery stores as well as eCommerce platforms Lazada and Shopee.
Ready to strengthen bonds with your loved ones this Hari Raya? Tropicana Twister is giving you a chance to win a free ride back to your hometown in selected locations within Malaysia only via a return flight, one-way train or bus ticket! Hurry, Eratkan Jalinan with Tropicana Twister is running until April 19! Terms and Conditions apply. For more information, please visit www.tropicanatwister.my or follow Tropicana Twister Facebook (@mytropicana).
*Fruit Beverages – RTD Category – ETIKA SDN. BHD calculation based in part on data reported by NielsenIQ through its Retail Index Service for the Fruit Beverages – RTD category for the 52-weeks period ending 07/31st , 2022, for the Total Malaysia Market. (Copyright © 2022, NielsenIQ.)”
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About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive) . pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
Click here to download press materials:
1. Press release ENG
2. Press release BM
3. Images
