By Click to download the press kit:
– Press Release (ENG)
– Translated Release (BM)
– Images
This blessed time of the year is when Muslims fast to remind themselves of the less fortunate and reinforce gratitude. This Ramadan, Cadbury Dairy Milk and MYDIN bring Malaysian families together through the Kuih Raya Dari Hati campaign to complement the goodness of the month.
Through this initiative, Malaysians get to perform an act of kindness by baking Cadbury Tarts that will be donated to charity homes. The Kuih Raya Dari Hati event rallies Malaysians to create history by baking over 25,000 Cadbury Tarts to achieve the “Most Cadbury Chocolate Tarts Baked at an Event” title in The Malaysia Book of Records.
“Our Kuih Raya Dari Hati campaign was launched with the aim to continuously inspire families to bond over baking and encourage the acts of generosity. Cadbury Dairy Milk wants to provide those observing this holy month the opportunity to create memories together through baking and sharing the goodness with others while achieving a milestone in The Malaysia Book of Records. None of this would have been possible without MYDIN and we’re grateful to have their full support,” said Narmeen Khan, Managing Director for Malaysia & Singapore, Mondelez International.
“MYDIN is truly grateful to be able to continuously work hand in hand with Cadbury Dairy Milk to bring happiness to the needy. Ramadan is always about sharing goodness and time together. We are delighted to be a part of this noble initiative and to provide the venues for the Cadbury act of kindness. We hope this event will give good memories and bonding time with their loved ones while bringing smiles to the people at charity homes for their Raya celebrations,” said Datuk Wira (Dr) Haji Ameer Ali Mydin, Managing Director of Mydin Mohamed Holdings Bhd (MYDIN).
The Kuih Raya Dari Hati will be carried out nationwide at the following outlets:
– MYDIN Bukit Mertajam, Penang (12 March)
– MYDIN Subang Jaya, Selangor (13 March)
– MYDIN Tunjong, Kelantan (16 March)
– MYDIN Mutiara Rini, Johor (17 March)
The baking sessions will feature celebrity chefs Dato’ Fazley Yaakob, Sue Razip and Mohd Shafiq Bin Zulkarnain. To join the baking event, participants need to sign up through the Cadbury Dairy Milk microsite at https://bit.ly/CadburyMydinRSVP and will be eligible to receive a MYDIN shopping voucher.
Additionally, the Kuih Raya Dari Hati campaign will also see a collaboration between Cadbury Dairy Milk and dUCk from 1 March to 30 April. Get your hands on Cadbury Dairy Milk products to stand a chance at enjoying Raya this year with Cadbury Dairy Milk x dUCk exclusive merchandise. For more details on the nationwide redemption, visit https://bit.ly/CDMRaya23.
For more information on Cadbury Dairy Milk Malaysia, check out our Facebook page at https://www.facebook.com/CadburyMalaysia.
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Click to download the press kit:
– Press Release (ENG)
– Translated Release (BM)
– Images
