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KUALA LUMPUR, 14 JUNE 2021 – The most awaited moment by football fans is here. Heineken®, the official beer partner of UEFA Euro 2020™, is bringing the fun of rivalry to Malaysia with the Heineken® Rivalry Stadium. In line with the global campaign ‘Enjoy the Rivalry’, Heineken® is giving fans the opportunity to play against a rival from now until the 4th of July through the Heineken® Rivalry Stadium. Adding to the fun is a stellar line up of star rivals including football legends Datuk Santokh Singh and Dato’ Soh Chin Aun, Malaysian futsal player Steffi Sidhu, TV football pundits Michelle Lee and Mark O’Dea and content creator duo MusangKing, promising a fierce but exciting game for fans.
To join in the rivalry, head over to Heineken® Rivalry Stadium (www.heinekenrivalrystadium.com.my), select a Star Rival and outsmart their selections by answering 3 match-related questions. Challenge the Star Rivals up to a total of 20 matches, including 8 shortlisted group matches, 8 round of 16 matches and 4 quarter final matches. After each match is played, answers will be reviewed and awarded points accordingly. At the end of the 20 matches, the top 5 fans on the leaderboard will win the exclusive Heineken® Home Stadium worth RM15,000 for a once-in-a-lifetime final viewing experience. Whereas the remaining 45 fans will walk away with a Heineken® Cheering Kit.
“Although we will be watching UEFA Euro 2020™ at home this time around, at Heineken®, we want to keep your spirits high by bringing the ultimate football viewing experience to your doorstep. So, join in and win yourself the Heineken® Home Stadium, which has everything you need to elevate your viewing experience of the final match, made better with an ice cold Heineken®”
said Pablo Chabot, Marketing Director of Heineken Malaysia Berhad.
Enjoy the enthralling experience of UEFA Euro 2020™ with every sip of Heineken®. The Limited Edition Heineken® UEFA Euro 2020™ Bottles & Cans are now available at supermarkets, hypermarkets and convenience stores nationwide, as well as Heineken Malaysia Berhad’s home delivery service, Drinkies.my. The Drinkies app can also be downloaded from App Store or Google Play Store.
Head on over to Heineken® Rivalry Stadium at www.heinekenrivalrystadium.com.my and challenge the star rivals from now until the 4th of July. For more information on all the activities and promotions lined up for the month, follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/). Get into the spirit of the UEFA Euro 2020™ by watching the global TV commercial “Finally Together” here.
All promotions are for non-Muslims aged 21 and above only. Enjoy Responsibly. When You Drive, Never Drink.
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Heineken® Rivalry Stadium Prizes
Heineken® Rivalry Stadium top 5 winners will stand a chance to win the Heineken® Home Stadium containing:
- 1x Limited Edition EURO Locker
- 1x Heineken Euro Pints Carton (24 bottles)
- 1x Heineken 0.0 bottles Carton (24 bottles)
- 5x Football Jerseys (5 designs)
- 2x Euro Glasses
- 1x Limited Edition EURO Football
- 2x Limited Edition EURO Scarf
- 1x Heineken 0.0 mini fridge
- 1x 60” TV
- 1x gaming console
- Mix of snacks
The remaining 45 winners will stand the chance to win the Heineken Cheering Kit containing:
- 10x Heineken Euro Pints
- 2x Football Jerseys (5 designs)
- 2x Euro Glasses
- 1x Limited Edition EURO Football
- 2x Limited Edition EURO Scarf
Note to editors
About Heineken Malaysia Berhad
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
- The World’s No. 1 international premium beer Heineken®
- The great taste of Heineken® with dealcoholised Heineken® 0.0
- The World-acclaimed iconic Asian beer Tiger Beer
- The crystal-cold filtered beer Tiger Crystal
- The World’s No. 1 stout Guinness
- The premium wheat beer born in the Alps Edelweiss
- The World’s No. 1 cider Strongbow Apple Ciders
- The New Zealand inspired cider Apple Fox Cider
- The all-time local favourite Anchor Smooth
- The premium Irish ale Kilkenny
- The real shandy Anglia
HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban.
HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my
The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.
The corporate social responsibility arm of HEINEKEN Malaysia, SPARK Foundation was established in 2007 to grow with local communities in the areas of environmental conservation and education for a better tomorrow. Be the SPARK for change and visit www.sparkfoundation.com.my for more information.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
For more information please visit: www.heinekenmalaysia.com
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