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Kuala Lumpur, 05 March 2021– After decades of being a familiar household name among Malaysians, Cadbury, Malaysia’s no.1 confectionery brand under Mondelēz International (Mondelez) is relaunching the iconic Cadbury Zip with a whole new look and improved recipe. In an effort to help the new generation of ambitious and fun youth curb through life’s dullest moments, the brand hopes to inspire these Gen Z’s to Zip Through The Boring with the all-new Cadbury Zip.
As a chocolate wafer that is widely loved by Malaysians everywhere. Cadbury looks to elevate this classic favourite to the next level with an enhanced recipe and formula for an even better tasting chocolate experience. The new Cadbury Zip is now made with Malaysia’s go-to chocolate, Cadbury Dairy Milk. Charged with 20% more chocolate than before, the recipe update ensures every bite is packed with chocolatey goodness. Not stopping there, Cadbury also developed a recipe to ensure the wafer is consistently crispy to guarantee a satisfying crunch that perfectly complements the chocolate in every bite.
Many Malaysians growing up can relate to fond memories of heading to the school canteen that was always filled with a wide array of food and snacks during recess and after classes. Since its launch, Cadbury Zip has been a staple snack with the iconic chocolate wafer being a convenient snack to munch on while sharing good times and precious moments together with friends in our adolescence. Cadbury Zip has been a sentimental treat for many Malaysians and with this relaunch, Cadbury hopes to reignite this excitement with a whole new generation of youths.
Combating boredom is a challenge faced by people of all ages but for the younger generation who are just buzzing with energy, even tiny moments can feel like forever. Cadbury hopes to inspire Gen Z’s to find fun in every moment, and Zip through the boring in their own unique way.
“Cadbury Zip has always been a much loved Malaysian childhood favorite, but lovers of chocolatey fun tell us that the best treats are ever-changing and never settle for the ordinary, just like the younger generation today. As a brand that is dedicated to constantly enhancing and innovating our products to cater to new trends and new taste, Cadbury levels up this all-time classic with the great taste of Cadbury Dairy Milk and an improved recipe to serve as the perfect snack to Zip through even the most boring moments”, shared James Kane, Managing Director of Mondelez International, Malaysia and Singapore.
With its new look and improved recipe, Cadbury aims to help Malaysians rediscover the fun of Cadbury Zip at an affordable price. Widely available in major Hypermarkets and Supermarkets throughout the nation, as well as the online Mondelez Cadbury official store on Shopee and Lazada with a recommended selling price of:
RM1.00 for 16.2g
RM1.90 for 31.7g
RM4.70 for 95.1g (3 x 31.7g)
RM9.90 for 162.5g (20pc)
For more information on Cadbury Zip, check out their social media pages on Facebook https://www.facebook.com/cadburyzip , Instagram https://www.instagram.com/cadburyzip/ and YouTube https://www.youtube.com/channel/UCjr5B4PdwDX9AHagwJniOVw.
About Mondelēz Malaysia
Mondelēz International (Malaysia) is part of the Mondelēz International group of companies which empowers people to snack right across 8 countries within Southeast Asia. With two manufacturing plants in Shah Alam and Prai, Mondelēz is leading the future of snacking through our iconic and well-loved brands such as Oreo, belVita, Cadbury Dairy Milk, Tiger,Jacob’s, Chipsmore, Choclairs and Twisties. The guaranteed quality, safety and taste of our wholesome snacks ensure that all our consumers will be able to reach for the right snack, for the right moment, made the right way. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Mondelēz International
Mondelēz International is part of the Mondelēz International group of companies which empowers people to snack right in over 150 countries around the world, including 8 countries in Southeast Asia. With 2020 net revenues of approximately USD 27 billion, Mondelēz International is a member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.
Mondelēz International is leading the future of snacking with iconic global and local brands such as Cadbury Dairy Milk, Cadbury Zip, OREO, belVita, Tiger, Jacob’s, Toblerone, Chipsmore and Twisties. With our continuous focus on research, development, quality, innovation and our manufacturing plants in Shah Alam and Prai, the guaranteed quality, safety, taste and Halal certification of our wholesome snacks ensure that consumers could enjoy the right snack, for the right moment, made the right way.
Visit www.mondelezinternational.com or follow us on social media : facebook.com/mondelezinternational, instagram.com/mondelēz_international, linkedin.com/company/mondelezinternational and twitter.com/MDLZ.