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1. [ENG] Cadbury Zip x MLBB Press Release
2. [BM] Cadbury Zip x MLBB Press Release
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After decades of being a familiar household name among Malaysians, Cadbury Zip was relaunched last year with a whole new look and an improved recipe – featuring 20% more chocolate and made with everybody’s favourite Cadbury Dairy Milk.
Cadbury, Malaysia’s No.1 confectionery brand under Mondelēz International (Mondelez), ensured the new recipe featured a consistently crispy wafer to guarantee a satisfying crunch, empowering consumers to #ZipThroughTheBoring with Cadbury Zip. Thanks to this delicious taste and handy-dandy shape, Cadbury Zip is the perfect companion for everybody who enjoys playing video games. So whether you are playing mobile games at the park or enjoying console gaming on the big screen at home, Cadbury Zip is the best Player 2 any gamer could have!
This May 2022, Cadbury Zip is proud to announce a partnership with the most popular mobile game in Malaysia, Mobile Legends: Bang Bang (MLBB). This multiplayer online battle arena (MOBA) mobile game has legions of fans all over the world, who tune-in to the Mobile Legends: Bang Bang Professional League (MPL). MLBB needs no introduction in Malaysia, as it has 5 million monthly active users, which accounts for 15% of the country’s population! It’s also the top ranked active game in the Play Store and the App Store. Cadbury Zip is delighted to share some exclusive goodies with fans of both Cadbury Zip and MLBB. This is also in line with Cadbury Zip being a staple and convenient snack for Malaysians to munch on, while sharing good times and precious moments together.
To play your part in this one of a kind partnership, all you have to do is buy one unit of Cadbury Zip (in any format). Next, visit https://www.zip.cadbury.com.my and submit your details and proof of purchase. You’ll then be in the running to win 100 Mobile Legends: Bang Bang diamonds.
To take it up a notch, Cadbury is also partnering with 7-11 to bring gamers fantastic deals and prizes. To be a part of this, start off by buying RM9 (minimum) worth of Cadbury Dairy Milk products, including at least one unit of Cadbury Zip. Visit https://www.zip.cadbury.com.my and submit your details and proof of purchase. You’ll then be in the running to win 1x Mobile Legends: Bang Bang Special Skin and 1x Razer Kishi controller.
“As a brand dedicated to constantly enhancing and innovating our products to cater to new trends and tastes, we saw an opportunity to engage with gamers with a snack that is tasty and easily consumed, allowing them to #ZipThroughTheBoring with Cadbury Zip, without being distracted from their screens. Our exciting partnership with Mobile Legends: Bang Bang combined with our delicious crunch and super convenient packaging does exactly that, and makes Cadbury Zip the perfect companion for all gamers, anywhere and at any time,” said Arpan Sur, Marketing Director, Mondelez International (Malaysia & Singapore)
Ready Player 1? Level up your Mobile Legends: Bang Bang experience with the best gaming companion — Cadbury Zip! While you’re at it, remember to showcase your gaming and snacking experiences on social media with the hashtag #CadburyZipThroughTheBoring. For more information on Cadbury Zip, check out our social media pages on Facebook https://www.facebook.com/cadburyzip or Instagram https://www.instagram.com/cadburyzip/ and visit https://www.zip.cadbury.com.my/.
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