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1. [ENG] Baking From the Heart Made Easy With Cadbury!
2. [BM] Mudahnya Membuat Kuih Raya Dari Hati Dengan Cadbury!
4. Hi-res Images
KUALA LUMPUR, 21 March 2022 – The tradition of gifting kuih raya has been passed down through the generations, with supermarkets displaying all different types of sweet treats during Ramadan, waiting for festive shoppers to bring them home. The spirit of gifting and generosity is especially strong during the month of Eid, and this Ramadan, Cadbury is calling all Malaysians to bake from the heart, spreading sincerity and love with friends and family by personally baking Kuih Raya Dari Hati with Cadbury’s easy and delicious recipes to create kuih raya with a special personalized touch.
Baking may seem like a challenge for novices, with recipes requiring the utmost accuracy, not to mention the various gadgets and tools needed to measure out ingredients for the perfect pastry. Because of this, kitchen newbies could be hesitant to try their hand at baking, opting instead to buy ready-made kuih raya from the grocery store or online. Cadbury deeply understands this, and has produced baking sheets as a companion to their kuih raya recipes in time for Ramadan this year.
From 1st March till 31st May, Cadbury Dairy Milk’s 160g bars will be wrapped with baking sheets consisting of one (1) recipe and baking template. The baking sheets are printed with designated templates, complete with instructions on how to make measuring tools from it. The best part? The measuring tool measures out the exact amount of ingredient you need for its accompanying recipe! Together with the recipe, step-by-step instructions as well as visuals, it has never been easier to bake!
There will be a total of 8 recipes for this year’s festive campaign, with 6 available on the campaign microsite and in physical sheets with Cadbury Dairy Milk bars, while 2 recipes will be exclusively available online-only.
The featured kuih raya recipes are:
- Cadbury Cheese Biscuit
- Cadbury Batik Cake
- Cadbury Chocolate Mini Basque Burnt Cheesecake
- Cadbury Chocolate Tart
- Cadbury Melted Chocolate Cheesecake
- Cadbury Chocolate Pudding*
- Cadbury Chocolate Fudge Cookies*
However, even with the right tools and equipment, baking for the first time might still be a little intimidating to most of us. This April, Cadbury Dairy Milk will be collaborating with Celebrity Chef Anis Nabilah for exclusive livestream sessions, guiding attendees through baking Cadbury’s Kuih Raya Dari Hati. Together with host Azura Zainal, Chef Anis will be giving out tips and tricks to ensure baking these delicious treats are as easy as can be! The livestreams are free, needing only a few simple steps to sign up as an attendee:
- Scan the QR code on the baking sheet to be directed to Cadbury’s Raya 2022 microsite. Alternatively, access the microsite via the link here: www.resipiraya.cadburyoreo.com.my
- Fill in the details accurately on the livestream sign up form.
- Attend the exclusive livestream session with Chef Anis Nabilah with Host Azura Zainal and get ready to bake yummy kuih raya with Cadbury!
Cadbury is also giving away amazing prizes worth up to RM20,000 just for signing up. The prizes on offer include a branded premium fridge, an electric oven, and more. Early bird sign-ups will also be in the running to win a special kit that contains all the ingredients you need to bake these Kuih Raya Dari Hati.
“For the past two years, many Malaysians have spent their Raya celebrations away from their hometown, which makes this year’s festivities all the more meaningful. Cadbury Dairy Milk wants to help Malaysians instilling sincerity into Raya preparations,” said Arpan Sur, Head of Marketing for Mondelez International, Malaysia and Singapore. “Last year, we created a series of carefully crafted easy and delicious recipes, and this year we’re upgrading it by designing these baking sheets, ensuring that anyone can bake! With these baking sheets, we hope everyone will be able to bake their own kuih raya full of Cadbury goodness and sincerity, truly delivering the meaning behind this campaign’s tagline: Kuih Raya Dari Hati”
Keep your eyes peeled for Cadbury Dairy Milk products that are available in all major Hypermarkets and Supermarkets. For more information on Cadbury Dairy Milk Malaysia, check out the Facebook page at https://www.facebook.com/CadburyMalaysia.
About Mondelēz International (Malaysia)
Mondelēz International is part of the Mondelēz International group of companies which empowers people to snack right in over 150 countries around the world, with a strong presence in Southeast Asia. With 2020 net revenues of approximately USD 27 billion, Mondelēz International is a member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.
Mondelēz International is leading the future of snacking with iconic global and local brands such as Cadbury Dairy Milk chocolate, Cadbury Zip chocolate wafer, Cadbury 5 Star chocolate, Toblerone chocolate, OREO cookies, Chipsmore cookies, Jacob’s biscuits, Tiger biscuits, Philadelphia cheese, Kraft cheese, Chachos chips, Chipster chips, Twisties snacks and many more. We’ve been part of Southeast Asia for more than 70 years, with operations in Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam. Our +7,000 colleagues work across our ten manufacturing locations – including the plants in Shah Alam and Prai – two research and development technical centers and our sales and marketing network to create products that people can truly love and feel good about. From wholesome treats to indulgent bites, consumers can enjoy the right snack, for the right moment, made the right way.
Visit mondelezinternational.com and follow us on social media: facebook.com/mondelezinternational, instagram.com/mondelēz_international, linkedin.com/company/mondelezinternational and twitter.com/MDLZ.