Conscious LivingFood & Beverage

FashionValet Launches FVBazaar

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KUALA LUMPUR, 16 April 2020 – With the Movement Control Order (MCO) creeping into the Ramadhan month, the most popular wonderment is the status of our precious food bazaars that everyone, regardless of beliefs, looks forward to every year. It is definite that this event will be scrapped, but as Malaysians who loveour food, this will not deter us from getting our lemang and rendang fix. It is certainly something FashionValet will try to accomplish to keep the spirit and joy of Ramadhan somewhat alive.

FashionValet, also fondly known as FV, an eCommerce platform with a focus on women’s modest fashion, is set on bringing more than just beautiful designer baju raya creations this year. They have created an online bazaar, called FVBazaar, as an initiative to help the local community reach more customers by connecting sellers and an audience, with hopes that food sellers will continue to have an opportunity to offer their products as they would at a physical Ramadhan bazaar.

FashionValet is imploring all food and beverage sellers, bakers and F&B operators to join with zero fees or commissions at www.fashionvalet.com/fvbazaar/register. Sellers will be able to list their menu and contact details for customers to order directly from them whether it may be satay, ayam percik, kuih-muih Melayu or air tebu, the varieties can be endless. Customers will be led to a microsite from their website that will list all sellers nationwide and can be filtered according to customers’ location whether it be Kuala Lumpur, Sabah or Sarawak. FashionValet is only acting as a bridge to give sellers more exposure and will not be involved in transactions or deliveries as customers will contact sellers directly.

FashionValet hopes it will help broaden their audience and is purely an initiative to help local food and beverage sellers with an alternative method to generate an income for themselves. Although not known for food, the eCommerce platform is hoping sellers are able to use their daily high traffic as an advantage to sell.

“I’ve been getting messages from F&B sellers who are not getting enough income and want support on my social media”, said Vivy Yusof, Group Creative Director and Co-Founder of FashionValet who has a large following of 1.8 million on Instagram. “I may not be able to review hundreds of food sellers a day, hence why this idea came about so they can be helped in multiples at one go,” she continues.

At the beginning of the MCO, they have already started a Covid-19 fund with IMARET and MODA to help the fashion designing and creative community to buy and sew PPE suits for front liners, now there is FVBazaar to help local F&B sellers. Their Covid-19 fund has already collected RM1.5 million, while funds for PPE suits have amounted to over RM300,000. The link to donate is available on FashionValet’s website and the public is welcome to continue to contribute.

FVBazaar will launch online on the 17th of April and will continue to function during the entire month of Ramadhan as the need for home deliveries have peaked. FashionValet is using their resources to market the campaign on all their available channels to ensure it runs successfully and help local businesses become more eCommerce friendly.

Spread the word and let your friends and family know about FVBazaar! More details on how to apply are on www.fashionvalet.com. Registrations are open today.


About FashionValet
FashionValet is Southeast Asia’s premier online destination for Asian brands selling fashion apparel, shoes, accessories and beauty products. Often collaborating on exclusive collections with celebrities and designers, FashionValet aims to bring the latest fashion trends to your doorstep. Founded in 2010 by Forbes 30 Under 30 Asia 2017 recipient and law graduate from London School of Economics, Vivy Yusof and husband Fadzarudin Anuar, an Aeronautical Engineering Masters Graduate form Imperial College out of their discovery for online shopping while in London together. They decided on its establishment upon returning home to Malaysia, curating the best Asian brands under one roof, connecting them to customers all over the world.

FashionValet today employs over 200 staff, with three physical stores in Kuala Lumpur in Bangsar Village II, Publika Shopping Gallery and IOI City Mall Putrajaya. Headquartered in Kuala Lumpur, FashionValet focuses on building local brands to grow globally with a focus on women’s modest fashion. They serve as a key platform in building brands and providing them end-to-end services.

In 2012, MYEG, one of Southeast Asia’s most well-known publicly-listed Internet companies, invested into FashionValet after the founders overcame 52 competitors to win the MYEG ‘Make the Pitch’ knock-out competition. Over the years, they secured a series of investments from Elixir Capital based in Silicon Valley and Zozotown, Japan’s leading online fashion mall, and their Series C funding from Khazanah Nasional Berhad and Permodalan Nasional Berhad in the first half of the year 2018.

Visit www.fashionvalet.com or one of their physical stores today!

For further information, kindly contact:
Marissa Zamani, PR & Partnerships
marissa@fashionvalet.com


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