By 
MALAYSIA, 7th November 2023 – The holidays are upon us, and IRVINS wants to up your gifting game. Say goodbye to the usual gingerbread cookies, pineapple tarts, and Kuih Kapit this coming Christmas and Chinese New Year, because IRVINS is redefining festive snacking! Grab the most Dangerously Addictive halal-certified IRVINS snacks in 80g and 210g pouches with the flavors of Salted Egg Fish Skin, Potato Chips, and Salmon Skin. This Singapore-renowned snack wants you to share the taste, spread the love, and celebrate with your loved ones this upcoming festive season.
Whether you’re with your friends and relatives or arranging a get-together this coming Christmas or Chinese New Year, IRVINS wants you to share the love and joy with IRVINS snacks. The 80g flavor-packed treats aim to satisfy your taste buds without the worry of taking up too much space in your tummy, leaving room for more delightful moments to share delicious meals with your loved ones this festive season. What’s more, with the larger 210g pouches, you can easily keep the party going strong, and extend the joy to family and friends. Packed with real duck egg yolks and wholesome ingredients, it offers the authentic crunch that we Malaysians love. It’s time to share the irresistible flavors and create unforgettable moments together!
“We are very excited to be in Malaysia across e-commerce marketplaces and retail stores. There have always been a lot of IRVINS and salted egg fanatics from Malaysia whom we have always been happy to serve in our Singapore stores, so this has been quite a long time coming. IRVINS couldn’t have come at a better time as we approach the season of giving and sharing this festive season,” says Irvin Gunawan, Founder and CEO of IRVINS.
From its humble beginnings as a small pop-up store in Singapore, IRVINS has rapidly grown into a global brand in more than 10 markets and counting with Malaysia being one of them today. Many love IRVINS for its authentic taste which is carefully curated through its hand-cooked process with the perfect ratio of premium ingredients, inspired by chefs themselves, making their snacks premium, addictive, and exciting – all at once. If it wasn’t clear enough, the danger stripe design on IRVINS’ packaging warns you how #DangerouslyAddictive their snacks are!
You can now purchase the 80g IRVINS’ Salted Egg Fish Skin, Potato Chips, and Salmon Skin packs starting from RM23.50 at selected convenience stores such as MiX, CU Mart and the 210g pouches starting from RM56.00 at online marketplaces of Shopee and Lazada. Also, save up to 11% with a minimum spend of RM111 this upcoming 11.11 sale on Lazada and Shopee. The season of sharing and giving just got better with better deals and greater savings!
Join us in celebrating the love of snacking, the spirit of sharing, and the excitement of extraordinary flavors. Make IRVINS your go-to choice this coming festive season and look out for more exciting updates on their social pages! For more information, follow IRVINS on Instagram (@irvins.malaysia) and Facebook (@Irvins – Malaysia).
####
Note to editors:
ABOUT IRVINS
The proudly Singaporean brand was first established in 2008 at River Valley Road by Irvin Hasaka Yuga Gunawan as a dai chow restaurant best known for its superb tasting yet affordable live crab dishes – especially its signature Salted Egg Crab with creamy flowing golden sauce. Experimentation with new dishes along the way led to the ultimate creation of its unique and addictive salted egg snacks that are so well-loved today.
Specialising in Dangerously Addictive™ products, IRVINS’ food creations are delicately formulated by a passionate team of chefs, R&D specialists and food technologists. Always thinking of the next go-to product to consume, IRVINS brings the highest quality of snacks that taste like they’re straight out of your favourite restaurants.In just seven years, IRVINS is now present in more than 10 markets including Singapore, China, North America, United Kingdom and key markets in Asia, Europe and Middle East. For more information, check out the IRVINS website: eatirvins.world
Click to download the press materials:
1. Images
2. Press Release ENG
3. Press Release BM
4. Press Release CHN
