What would Halloween be without something to give you a few goosebumps? A spine-tingling monster or two is exactly what’s needed during the scary season. And Levi’s® has just the thing thanks to a new collaboration with Universal Monsters, the collection of original horror films from Universal Pictures that brought you Frankenstein (1931), The Bride of Frankenstein (1935), and The Mummy (1932), three legacy films that inspired an entire cinematic genre.
For Fall 2022, the icons of horror meet icons of style in a brand-new collection that celebrates some of the greatest monsters to ever appear on the silver-screen. The Universal Monsters x Levi’s® collection features a lineup of denim, tees, sweats, tops & accessories that combines classic Levi’s® silhouettes with archival graphics & text from the original posters of these iconic Universal Pictures films. It’s a collaboration that’s as memorable as the movies that inspired it.
Essentials from the collection include a black rinse Levi’s® Trucker with a back graphic of Frankenstein’s monster, a white Chore Coat covered in images from all three of the films, a black Crew Sweatshirt with a graphic of the original poster for The Bride of Frankenstein, and a hoodie with an all-over print featuring all of the Universal Monsters. There’s also a white Stay Loose Carpenter pant with Monster graphics, an all-over print Jogger, plus a black rinse 501® jean with a giant graphic of The Bride of Frankenstein. Finishing off the collection are a range of tees and accessories—including a Beanie, a Bucket Hat, a Tote, and a Levi’® Sling bag—featuring graphics from the films.
Each piece in the collection mixes a color scheme of black & white, along with some pops of neon yellow & green. Highlights include clean lines, sharp graphics plus surprise details like glow-in-the-dark prints & sundries that come alive at night! As an ode to the silver-screen trifecta, co-branded elements include a special-edition back patch in black & white, a black & white Levi’s® tab, plus a black & white woven neck label—all which glow-in-the-dark.
Almost a century after their release, these three cinematic masterpieces are still a chilling adventure for any Halloween movie night. And, as it turns out, a perfect graphic approach for the ultimate dedication to Hollywood’s golden era of horror, made modern.
The Universal Monsters x Levi’s® collection launches in Malaysia on October 3rd and will be available for purchase at the following stores:
- Levi’s® KLCC
- Levi’s® The Gardens
- Levi’s® Pavilion KL
- Levi’s® Sunway Pyramid
- Levi’s® IOI City Mall
The Levi’s® Tailor shop can be found at Lot 346A, 3rd Floor, Suria KLCC, Kuala Lumpur and Lot 3.20.00 Pavilion Bukit Jalil. The collection includes men’s, women’s & gender-neutral styles and is offered in a wide range of sizes.
Universal Monsters x Levi’s® Campaign Imagery: HERE
Universal Monsters x Levi’s® Product Collection:
Black Rinse 90’s 501® RM419 The Bride of Frankenstein Crewneck Sweatshirt RM349 All-over Print Hoodie RM379 The Mummy Long-Sleeve Shirt RM239 The Mummy Black T-Shirt RM199 All-Over Print Slouchy Shirt RM309 White Stay Loose Carpenter Pants RM439 Frankenstein Cropped Long Sleeve Shirt RM239 Frankenstein T-Shirt RM199 Universal Monsters Bridge T-Shirt RM199 Monster Bucket RM139 Monsters Tote RM109 Monsters Sling RM139
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Universal Monsters
During the golden age of Hollywood, Universal Pictures brought legends of the horror genre to life in its classic monster films. The legacies of Frankenstein’s Monster, The Bride of Frankenstein, Dracula, The Wolf Man, Creature from the Black Lagoon, The Mummy, Phantom of the Opera, and Dr. Jekyll and Mr. Hyde endure to this day as the original icons whose stories symbolize the misunderstood, the outsider, and the misfit. This Universal Monsters capsule collection is proud to feature the artwork of renowned creature designer and art director Crash McCreery whose vision creates a contemporary spin on these classic characters.