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KUALA LUMPUR, 6 June 2022 – The all-new Kotex Reusable Period Underwear has now arrived on Malaysian shores. This stretchable, full cotton period product can be worn without a pad while menstruating, and feels as comfortable as wearing any regular underwear. This latest innovation is Kotex®’s reusable alternative to single use period management products, as it absorbs period flow up to two regular pads and can be worn and washed up to 50 times.
“As a brand that is constantly striving to improve and innovate, we are always on the lookout to help empower women to be their best selves and to provide them with the avenues to achieve their goals with the best care in feminine hygiene. The Kotex Reusable Period Underwear does exactly that, as it provides women with all-round better protection from period flow and the ultimate comfort, while taking a step forward to a more sustainable approach to period care,” said Radhika Agarwal, Marketing Manager for Kimberly-Clark Malaysia.
The all-new product keeps women protected throughout the day, thanks to its ability to absorb period flow, while still maintaining peak performance up to 50 washes. This one of a kind Kotex Reusable Period Underwear is made with cotton, designed with technology that wicks moisture to ensure dryness, maximum comfort and breathability. The Kotex Reusable Period Underwear is equipped with three layers, each specialising in providing women with the best period experience. The first layer comes with Drywick layer technology, quickly absorbing fluids, while remaining dry and odor-free. Layer two acts as the main absorbent layer, absorbing most of the moisture and fluid in the product. Next, the final layer blocks the fluid from seeping through the underwear. This ensures the underwear remains airy, while preventing leakages and giving women the ultimate protection.
Ready to try out this game-changing period wear? Check out the all-new Kotex Reusable Period Underwear at Watsons Online, Shopee & Lazada. To learn more about the Kotex Reusable Period Underwear, visit www.kotex.com.my and check out Kotex®’s Facebook and Instagram for more information.
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About Kotex
Our Kotex, U by Kotex and Intimus brands aim to ensure a period never gets in the way of any woman’s progress. Kimberly-Clark created the feminine care category with the launch of the Kotex brand 100 years ago, and today, its products are trusted by millions of women in more than 100 countries to provide outstanding protection and inspire confidence that period or not, she can.
About Kimberly-Clark
Kimberly-Clark (NYSE:KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fuelled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company’s 150-year history of innovation, visit kimberly-clark.com or follow us on Facebook or Twitter.
Click here to download the press materials:
1. Press Release ENG
2. Translated Press Releases
3. Images
