By Click to download the press materials:
1. English Press Release
2. Bahasa Malaysia Press Release
3. Chinese Press Release
4. High-Res Images (Google Drive)
Kuala Lumpur, 15 September 2022 – Tyson Brand has finally arrived in Malaysia bringing along the global standard of fully cooked frozen chicken products. Featuring a wide range of world class quality and delicious products which are 100% Halal, they are both quick and easy to prepare and enjoy.
With over 80 years of expertise in the food industry, Tyson Brand aims to employ this expertise to introduce scrumptious meals and snacks to elevate daily home cooking for all Malaysians to enjoy anytime of the day in any preferred way.
Utilising the signature triple coating technology to achieve maximum crunch and vacuum marinating method to ensure each and every bite is tender, juicy and packed full with flavour, each and every one of Tyson Brand’s fully cooked frozen chicken are the perfect go-to meal. Tyson Brand products are also seamless to prepare, requiring no thawing – straight from freezer to fryer in just 3 easy steps – tear it, fry it and crunch it to taste the yummy Tyson Brand Chicken!
Tyson Brand Products can also be elevated to full-course meals with simple and easy recipes that are bound to spice up simple mealtimes into exciting and fun affairs. To ensure that there is something for everyone, Tyson Brand also offers an array of other delectable fully cooked frozen chicken products such as; Classic Fried Chicken, Buffalo Chicken Wing, Chicken Karaage, Crispy Chicken Strips, BBQ Roasted Chicken Drumstick, Grilled Tender Chicken and Chicken Nuggets.
Since our humble beginnings back in 1935, we have had but one purpose in mind – to raise the world’s expectation of how much good food can do. We ensure that each and every one of our products are made with uncompromising quality down to the last crunch. With the launch of Tyson in Malaysia fueled by our guiding principle to ’be as global as possible, as local as needed and to combine global expectations with local knowledge’, we strive to ensure that we maintain that quality to provide you with palate pleasing chicken that is quick and simple to prepare for your entire family,
said Tan Sun President, Tyson Foods Asia Pacific (APAC).
Allow us to inspire everyday moments of pleasure as you dig into the golden crust of crunchy fried chicken and savour each mouthful of juicy and flavourful meat. Rest assured, Tyson will always be there to elevate your home cooked meals and help you embrace small pleasures in life,
added Tan Sun.
In line with Tyson’s vision to elevate home cooking, Tyson is hosting an exciting on-ground event – ‘Tyson Kaki Crunch Fest’ at the Orange Concourse, Sunway Pyramid from the 15th of September 2022 until the 18th of September 2022. The event will begin on the 15th with a press day, featuring an exclusive appearance by Celebrity Chef Anis Nabilah, who will be engaging with audiences via cooking demonstration alongside Harith Iskander, Zahirah Macwilson and Azira Shafinaz.
The event will include plenty of interactive activities like the live cooking stations with a Tyson Chef serving up delicious Tyson Brand chicken of all varieties. There will also be tasting opportunities for fans to sink their teeth into and experience the crunchiness of Tyson Brand chicken and a limited special discount on Tyson Brand products for guests to purchase and try it at home. Following the official launch day, the event will then be open to the public from the 16th to the 18th. More exciting activities include daily cook-off competitions between; Chef Anis Nabilah and Sean LJE on the 16th of September, Shuib Sepahtu and Betty Rahmad on the 17th of September with Shuib and Zulin Aziz on the 18th of September . Members of the public will be able to become fans of Tyson while witnessing the true crunch of Tyson Brand Chicken in slow-mo at the #KakiCrunch photo booth.
To elevate your own home cooking experience, grab a pack of Tyson Brand Chicken now with 7 delicious options to choose from, available at any major supermarket or hypermarket near you! You can also find Tyson’s scrumptious products online! For more information, follow Tyson on Instagram @tysonbrandmy and Facebook.
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Click to download the press materials:
1. English Press Release
2. Bahasa Malaysia Press Release
3. Chinese Press Release
4. High-Res Images (Google Drive)
Note to editor:
About Tyson Foods
Tyson Foods, Inc. (NYSE: TSN) is one of the world’s largest food companies and a recognized leader in protein. Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, Wright®, Aidells®, ibp®, and State Fair®. Tyson Foods innovates continually to make protein more sustainable, tailor food for everywhere it’s available and raise the world’s expectations for how much good food can do. Headquartered in Springdale, Arkansas, the company has 139,000 team members. Through its Core Values, Tyson Foods strives to operate with integrity, create value for its shareholders, customers, communities and team members and serve as a steward of the animals, land and environment entrusted to it. Visit TYSONFOODS.COM to learn more.
About Tyson Foods APAC
Tyson Foods Asia Pacific (APAC) is part of Tyson Food’s International Business Unit, tasked to oversee the expansion of the company’s international presence. With operations and sales offices across the Asia Pacific region which includes Thailand, Malaysia, Australia, Singapore & Japan, Tyson Foods APAC produces innovative products across different protein types covering poultry, beef, fish, plant based as well as fresh produce. Apart from consumer brands like Tyson® and First Pride®, Tyson Foods APAC also caters to the needs of customers across different channels which includes global Quick Service Restaurants, Food Services, Industrial, Institutional, Retail and many others. Visit https://www.tyson.com.my/products/and firstpride.com to learn more about our brands in Asia Pacific.
