By - STARIA, the new TUCSON, and the All-new SANTA FE now available for Malaysians, full specifications unveiled at launch
- Hyundai strengthens its footprint in Malaysia with a renewed focus on customer experience, innovation, and long-term brand investment
MALAYSIA, 2 JULY 2025, Hyundai Motor Malaysia (HMY), the newly formed Malaysian entity under Hyundai Motor Company (HMC), marked its official launch in Kuala Lumpur with the introduction of three key models: the STARIA, the New TUCSON, and the All-new SANTA FE. This launch signals the beginning of a new chapter for Hyundai in Malaysia — with a product lineup shaped by local demand for family-ready MPVs, versatile SUVs, and feature-rich vehicles designed for modern Malaysian lifestyles.
“The STARIA, New TUCSON, and All-New SANTA FE we’re introducing are products that reflect how Malaysians live, move, and travel: from versatile family needs to feature-rich, comfort-driven mobility,” shared Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia. “Each model was chosen with purpose – to offer more space, smarter technology, and a safer, more connected driving experience that aligns with the everyday demands of Malaysian drivers.”
Echoing this sentiment, Mr. Sunny Kim, President of Hyundai Motor Asia Pacific said, “This dynamic product lineup reflects our commitment to delivering innovative, customer-centric mobility solutions tailored to local needs. As Malaysia continues to grow in strategic importance within our regional vision, the launch of Hyundai Motor Malaysia marks a significant step in strengthening our presence across ASEAN.”
Here for the Moments | The Hyundai STARIA
The Hyundai STARIA pushes the boundaries of everyday mobility with its futuristic silhouette and reimagined sense of space. Its spaceship-esque design invites passengers into a cabin where comfort feels expansive and effortless. Now enhanced with signature brass chrome accents, the Hyundai STARIA is built for those ready to move differently – with presence, purpose, and innovation.
Available in three variants, Style (10-seater), Prime (10-seater) and Prestige (7- and 10- seater), STARIA caters to a broad range of customer needs, from large families to executive transport and lifestyle use.
Key Highlights of the Hyundai STARIA:
Exterior:
- Signature single-curve silhouette and panoramic windows
- *Exclusive Full LED projection headlamps
- *Tinted brass chrome detailing
- LED rear combination lamps, integrated rear wiper
Interior:
- Flexible 7- and 10-seater configurations
- *Premium relaxation seats
- *Dual sunroof
- *BOSE® Premium 12-speaker Audio System
- 1,024 litres of boot space
- Full automatic climate control system and 8” multimedia touch display
Powertrain:
- All variants powered by a 2.2L CRDi diesel engine, delivering 177 PS at 3,800 rpm and 430 Nm of torque between 1,500–2,500 rpm
- Paired with an 8-speed automatic transmission, 2WD configuration
- Fuel tank capacity: 75 litres
Safety & Driver Assistance:
- Hyundai SmartSense suite including Forward Collision-Avoidance Assist, Lane Keeping Assist, Lane Following Assist, Smart Cruise Control, Blind-Spot Collision Warning, and Safe Exit Assist
- Driver Attention Warning and Leading Vehicle Departure Alert available on Prestige variants
*Available only in Prestige 7-Seater Variant
Priced from RM179,888, the STARIA combines bold, futuristic design with advanced safety technologies and a thoughtfully crafted interior, positioning itself as a next-generation MPV built for evolving Malaysian lifestyles, and designed to deliver space, presence, and purposeful innovation on every journey.
Here for the View | The New Hyundai
The New Hyundai TUCSON enters the Malaysian market as a thoroughly reimagined version of Hyundai’s bestseller in Australia, with a striking, sporty new design and significant upgrades to its cabin, connectivity, and powertrain offerings. It introduces a hybrid variant for the first time in Malaysia.
Featuring a tech-forward interior, the new Hyundai TUCSON redefines driving comfort with its spacious layout and innovative floating console design. Paired with bold, futuristic styling, it confidently sets itself apart from conventional SUVs on the road.
Key Highlights:
Exterior: Parametric-jewel grille, integrated LED DRLs, revised rear bumper and tail lamp graphics
Interior:
- Panoramic curved digital display (12.3” dual screen)
- Floating console with column-mounted shift-by-wire gear selector
- Digital A/C panel (6.6” touch-type controls)
- Fingerprint authentication for profile-linked driving settings
- Multi-tray crash pad for enhanced storage and practicality
Powertrain Options (all front-wheel drive):
- 2.0L Smartstream MPI petrol – 156 PS / 192 Nm, 6-speed automatic
- 1.6L T-GDi turbo petrol – 180 PS / 264 Nm, 7-speed dual-clutch
- 1.6L T-GDi Hybrid Electric Vehicle (HEV) – 235 PS / 367 Nm, 6-speed automatic
Safety & Driver Assistance:
- Equipped with Hyundai SmartSense on Prime and Prestige variants, featuring Lane Keeping Assist, Lane Following Assist, Driver Attention Warning with Leading Vehicle Departure Alert, Smart Cruise Control, and Rear Occupant Alert
- Additional advanced features on select variants include Rear Cross-Traffic Collision Avoidance Assist, Forward/Reverse Parking Distance Warning, and Blind-Spot View Monitor
- Prestige variants also include Surround View Monitor for enhanced situational awareness during tight manoeuvres
Priced from RM143,888, the new Hyundai TUCSON is more than just a functional SUV — it’s a bold expression of Hyundai’s commitment to design and innovation. Crafted for drivers who expect more than the conventional, the TUCSON invites Malaysians to embrace a new standard in style, performance, and forward-thinking mobility.
Here for the Adventure | the All-New Hyundai SANTA FE
The All-new SANTA FE reinterprets the brand’s flagship SUV with a bold, upright design, modern proportions, and class-leading versatility. Its longer wheelbase, wider tailgate opening, and flexible 6- or 7-seater configurations deliver expansive space and everyday practicality — making it equally suited for urban commutes, family outings, and outdoor adventures.
Key Highlights:
Exterior:
- Bold, high-shouldered SUV profile with upright stance and modern proportions
- Distinctive H-shaped LED lighting signature (headlamps and tail lamps)
- Wide-opening tailgate, Hyundai’s largest in their lineup, doubling as an open terrace space for effortless loading and outdoor moments
- Chrome-finished grille and integrated roof rack for added utility and presence
- Hidden-type assist handle for discreet, effortless roof access.
Interior:
- Panoramic curved display combining 12.3-inch digital cluster and infotainment system
- H-shaped dashboard and air vent design elements that enhance cabin openness and create a distinctive visual balance
- First-in-class UV-C sanitiser tray for added peace of mind and everyday hygiene
- First-ever dual wireless charging system in a Hyundai vehicle, offering added convenience for front-seat passengers
- Bilateral multi-console design for convenient access by both front and rear passengers
- Available 6- and 7-seater configurations, with second-row Fold & Dive function for flexible space usage
- Second-row relaxation mode available on 6-seater Calligraphy variant, offering premium comfort on longer journeys
- Thoughtfully designed cabin with premium finishes, ambient lighting, and increased rear cargo access via widened tailgate opening
Powertrain Options
- 2.5L T-GDi turbocharged petrol (AWD) – 281 PS / 440 Nm, 8-speed dual- clutch transmission
- 1.6L T-GDi Hybrid (HEV) – 235 PS / 367 Nm, 6-speed automatic transmission
Safety & Driver Assistance:
- Equipped with Hyundai SmartSense on all variants, including Blind-Spot Collision- Avoidance Assist, Lane Keeping Assist, Lane Following Assist, Smart Cruise Control with Stop & Go, Rear Cross-Traffic Collision-Avoidance Assist, Safe Exit Assist, and High Beam Assist
- Prime variant features Forward Collision-Avoidance Assist (FCA 1.5) with pedestrian and cyclist detection
- Prestige and Calligraphy variants include Forward Collision-Avoidance Assist (FCA 2.0), with advanced capabilities such as direct oncoming detection, lane change avoidance, driver steering assist, and automatic evasive steering
- Additional safety technologies such as Driver Attention Warning with Leading Vehicle Departure Alert, Rear Occupant Alert, and Smart Cruise Control with Stop & Go come standard across the lineup Prestige and Calligraphy variants also offer Blind-Spot View Monitor, Parking Collision- Avoidance Assist, and Surround View Monitor with 3D visualisation and Trailer Connection Mode
- The Prestige and Calligraphy variants add Remote Smart Parking Assist (RSPA) for added convenience in tight spaces
Priced from RM225,000, the All-new SANTA FE will be available in 6- and 7-seater configurations, catering to Malaysian families who seek flexible space, premium features, and advanced safety as part of their everyday drive.
Hyundai Motor Malaysia’s Network Expansion and Commitment to Customers
To celebrate its direct entry into the Malaysian market, Hyundai Motor Malaysia is offering exclusive benefits to its new and existing customers. The first 100 customers will enjoy free service maintenance for up to eight times*, inclusive of labour and parts.
Hyundai is also reaffirming its commitment to exceptional customer care as all new vehicles will come with an 8-year / 160,000 km warranty and free maintenance labour of up to four times — offering Malaysian customers greater peace of mind, long-term confidence, and support throughout their ownership journey.
This commitment is supported by a strategic expansion of Hyundai’s nationwide aftersales network. Hyundai Motor Malaysia aims to increase its service footprint to 25 authorised outlets by 2030, ensuring better accessibility for customers across the country.
“The launch of Hyundai Motor Malaysia reflects more than just a structural shift — it represents our commitment to delivering world-class service, quality, and care directly to our customers in Malaysia,” said Young Lee, Executive Vice President of Hyundai Motor Company’s Global Operation Division. “As a global brand, we are focused on building meaningful ownership experiences that reflect Hyundai’s core values of innovation, trust, and customer-first thinking. We look forward to supporting our customers here with greater responsiveness, elevated service standards, and products that truly meet their needs.”
H.E. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia, commended Hyundai’s dedication to innovation and customer-centric values — hallmarks of Korean industrial excellence. He noted that the brand’s continued rollout of advanced mobility solutions and commitment to quality service reflect a broader vision of progress that puts people first. As Hyundai brings its next generation of products and customer care experiences to Malaysian drivers, he expressed optimism that such efforts will deepen bilateral ties, foster greater collaboration, and deliver meaningful value to communities across both nations.
Current Hyundai owners are encouraged to register or update their contact details with Hyundai Motor Malaysia via this [link] to ensure uninterrupted access to enhanced services and updates.
For more exciting news, updates and information on offers, please visit our website at https://www.hyundai.com/my
*Terms & Conditions apply.
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies. More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
Contacts:
Chegne Shuk Yin
Public Relations
Z503533@hyundai.com
+6016-225 7830
Farisya Khairuddin
Public Relations / Innocean Malaysia
farisya.khairuddin@innocean.my
+6012-405 0381
Ernie Lee
Public Relations Consultant
ernie@madhat.asia
+6014-222 9925
Hyundai Motor Malaysia www.hyundai.com
Disclaimer: Hyundai Motor Malaysia believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
You may also find the press kit & translated release below: