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KUALA LUMPUR, MALAYSIA, 10 June 2025 – Who says to compromise when picking your daily loaf? Building on the success of the SHOKUPAN GOLD Brioche Butter Loaf and Purple Sweet Potato Loaf, Sunshine Bakeries now introduces a refined yet comforting new take. Meet the Sunshine SHOKUPAN GOLD Shiro Barley Loaf, a pillowy-soft loaf made with premium Canadian barley flour for a refreshing aroma, satisfying barley taste and smooth bite that melts in your mouth. Launching 10 June 2025, this latest addition elevates your everyday bread into a delightfully comforting indulgence.
As part of Sunshine’s commitment to quality and innovation, the Shiro Barley Loaf invites Malaysians to explore new flavours in the bread they already love. From the very first slice, a refreshing aroma of barley fills the air – satisfying and instantly comforting. Made with premium Canadian barley flour, sourced from one of the world’s leading barley producers with nutrient-rich soil and ideal growing conditions; each loaf brings the naturally comforting taste of barley, with mild mellowness and a refreshing aroma.
Take a bite, you’ll feel a soft, airy and pillowy texture. It’s a satisfying bite that melts in your mouth without needing anything else. The Sunshine SHOKUPAN GOLD Shiro Barley Loaf is your invitation to slow down and savor the simple things.
What’s more, the Sunshine SHOKUPAN GOLD Shiro Barley Loaf is made to suit real-life routines, no fuss or extra prep needed. Flavourful, soft and satisfying even on its own, it’s perfect for grab-and-go mornings or slow, quiet afternoons when all you need is a good slice of bread. With its subtle aroma and satisfying taste, it also pairs beautifully with your favourite spreads or can be turned into a hearty sandwich when you’re in the mood for something more! From solo bites to family meals, it is a dependable staple that keeps up with your day.
The Sunshine SHOKUPAN GOLD Shiro Barley Loaf will be available starting 10 June 2025 at major retailers and convenience stores across Klang Valley, Negeri Sembilan, Penang and Johor Bahru. Now’s your time to grab a loaf fresh off the shelf and enjoy its soft, satisfying bite!
For more information, visit the official website (https://www.sunshinebakeries.com.my/) or follow Sunshine Bakeries on Instagram (@sunshinebakeries.my) and Facebook (@Sunshine Bakeries Malaysia).
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About Sunshine Bakeries
Sunshine continues to put the same passion and care in its baked goods as it did when it started in 1930. That is why generations continue to trust and enjoy Sunshine with their families and loved ones. We know it is no easy feat to establish over 90 years and that is why we remain committed to the highest quality and nutrition that you have come to expect.
You may also find the press kit & translated release below: