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11 September 2024, Kuala Lumpur – BookXcess Sdn Bhd (BookXcess) is thrilled to unveil ‘Reality Date with a Book,’ an innovative and one of the first in the world initiative designed to ignite curiosity and surprise among readers. This allows book lovers to discover their next read with an element of mystery, as each selected non-fiction title is wrapped in black, concealing its identity until the moment of unwrapping.
Focusing on genres like motivation, self-help, and biography, these carefully curated selections are designed to appeal to a broad audience, promising a captivating literary journey. Since the initiative’s launch by BookXcess in July 2024, over 3,500 copies have been sold, a testament to the growing popularity of this concept.
It also follows the successful ‘Blind Date with a Book’ campaign by BookXcess, adapted from its original concept in United Kingdom, featuring fiction titles and has since sold more than 16,000 copies in 6 months, making it a bestseller offering.
“At BookXcess, our mission is to make books affordable and accessible, and our ‘Reality Date with a Book’ initiative is a perfect reflection of that commitment,” said Andrew Yap, Co-founder of BookXcess.
“The enthusiastic response to both our initiatives reassures us that the reading culture in Malaysia is on the rise. We’re excited to continue finding innovative ways to cultivate a love of reading Malaysia,” he added. The “Blind Date with a Book” and “Reality Date with a Book” concepts offer a unique and thoughtful gift idea that can resonate deeply with adults everywhere. By turning reading into an interactive event, this approach not only fosters a love of books but also strengthens connections through shared, memorable experiences.
Following the success of these initiatives, BookXcess is set to launch a third surprise in Q4 of this year, promising readers yet another intriguing twist.
“Our mission to build a nation of readers is driven by our dedication to making books both affordable and accessible,” Yap added. “We believe that by breaking down barriers and creating engaging, innovative experiences, we can inspire a new wave of readers across the country.”
For media inquiries or to arrange an interview with Andrew Yap, Co-founder of BookXcess, please contact raj.kanagaraj@bookxcess.com.
About BookXcess
Since 2007, BookXcess has revolutionised bookselling in Malaysia and beyond, offering an unparalleled range of affordably priced books—from classic novels to children’s pop-ups and bestselling self-help titles. Our mission is to inspire and empower readers by making books accessible and affordable for all. With a rapidly growing network of dynamic, creative, and innovative stores, we deliver millions of books to readers worldwide through our seamless digital and retail experience.
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