Kuala Lumpur, 30th November, 2023 – Mudah.my, Malaysia’s largest recommerce marketplace celebrates its 16th anniversary. Over the past decade, Mudah has transformed its user interface and features to enhance users’ experience. This also ties in with Mudah’s all new mascot and logo design. These changes are cohesive with Mudah’s mission to inspire others to make secondhand as their first choice, by evolving its sub-categories offerings to users as the company embarks on the next phase of its journey.
Staying in line with the company’s business strategy to align Mudah.my’s core values and reflect the evolution of their businesses, the logo refresh includes enhanced designs for its core categories like Mudah Auto, Mudah Property, Mudah Jobs and services. The updated logo captures the values of the company’s dedicated team of staff as well as the qualities of trust, convenience and value to meet the various life cycles of more than 5 million Mudah.my users on a monthly basis. The refreshed logo features a sleek and minimalist design that emphasises the company’s commitment to innovation, creativity, and forward-thinking.
Additionally, Mudah.my is excited to announce the arrival of their new feline mascot. The charming, fluffy cat mascot will be the new face of the brand and will be used in all marketing and advertising materials going forward. A domestic shorthair cat was chosen for its charming personality and the ability to represent the company’s values of trust, convenience, and value.
“Over the past 16 years, Mudah.my has expanded its service offerings to millions of Malaysians and successfully encouraged them to buy and sell pre-loved goods. Our goal is to remain relevant to our users, while preserving and safeguarding our legacy. Our new identity symbolises the happiness and success of the Mudah Community (Sellers and Buyers), and serves as a pathway to modernise Mudah.my to represent our development and growth. With our new mascot and logo, we also want to make sure that our brand stays trustworthy, while providing value and convenience to continue serving Malaysians with the best in recommerce,” said Gaurav Bhasin, CEO of Mudah.my.
Championing Mudah.my’s journey of innovation
Mudah.my was launched in November 2007. Fast forward to today, and the organisation has over 100 employees whose efforts have been responsible for creating not just a socially responsible business that is used every month by more than one-third of the Malaysian residents aged 15-64 years, but also one of the few businesses in the online sphere in Southeast Asia that has shown healthy revenue growth.
Mudah.my continues its vision to democratise commerce focusing on its users first. This is evident by the constant evolution of its platforms, starting with the desktop in 2007. In 2012, Mudah.my offered its users the flexibility to access its platform via its mobile site and launched its Android app platform in 2013 and iOS in 2016. In the same year, Mudah.my also underwent a brand refresh, which included a logo and a website update, to continue bringing the best digital experience for Malaysian consumers.
Enhancing the online marketplace experience through Mudah Auto, Property & Trust
Mudah.my also offers local consumers with a plethora of options under its Auto and Property segments, while ensuring trust and credibility in the digital age. Some key features for each of the segments include how Mudah Auto recently launched the grand opening of its fifth and biggest hub in Shah Alam, designed to provide customers with a revolutionary car buying and selling experience. Each certified vehicle undergoes a 180-point inspection process and with a minimum of one year warranty ensuring that customers can purchase their dream car with complete peace of mind.
In addition, the Shah Alam Auto Hub also serves as a centralised centre for individuals looking to sell their vehicles with utmost ease. Besides Shah Alam, Mudah Auto coverage is also available in four regions – Klang Valley, Ipoh, Penang, Kedah, Johor and Melaka.
Next, Mudah Property enables Malaysians to find their dream home in the new apartment directory and building page. The new page provides consumers with detailed information about each property, giving consumers a comprehensive overview of key details like amenities, nearby schools and public transportation. The apartment directory also consolidates all building listings into one convenient place, making you search quick and hassle-free.
As one of Malaysia’s largest digital marketplaces, Mudah.my recognises the threat posed to users and the broader Malaysian community. As part of its latest campaign, #MudahDanSelamat, users can enjoy a direct link to PDRM’s Semak Mule website, to check if bank accounts are linked to any suspicious activity. Furthermore, Mudah.my’s Automated Advanced Queuing System reviews every listing Using both Artificial Intelligence (AI) and manual reviews to detect fraudsters’ devices. As a result, the organisation has reduced the fraudsters’ ads from going live by 92% in just seven months. Meanwhile, the SafeDeal feature allows buyers to reserve items and pay securely, with a 100% money-back guarantee, therefore, allowing for greater transparency and forging trust between buyers and sellers.
Download the Mudah.my app or visit www.mudah.my for more information on the largest Recommerce marketplace in Malaysia.
Click here to download the press materials:
1. ENG release
2. BM release
3. CHI release