By KUALA LUMPUR, 26 JANUARY 2022 – New Balance celebrates this Year of the Tiger with a limited edition Lunar New Year collection inspired by the poetry line ‘In Me, the Tiger Sniffs the Rose’ from Siegfried Sassoon’s ‘In Me, Past, Present, Future Meet’. With this new collection, the global leader in athletic footwear and apparel aims to encourage the younger generation to express their fearlessness while embracing their softer side.
With vim and vigor, New Balance is kickstarting the Year of the Tiger, with their signature footwear infused with the powerful spirit of the tiger, visible by the striking designs on the collection. The Lunar New Year collection from New Balance features the popular 57/40 and the 327 series along with the bold XC-72 series.
The 327 collection is available in black and brown, embellished with a tasteful red representing bravery and resoluteness. Whereas the 57/40 is also available in a deep tranquil blue, accented with pink and green to constitute a degree of finesse. The 327 series is available at RM499 and the 57/40 series at RM519.
For the XC-72 series, the design aims to intertwine beauty and elements from the wilderness by incorporating an earth-coloured body with distinct tiger stripes, encouraging the wearer to be fearless and courageous. It also features a retro plush suede material for an organic texture. The XC-72 series is available at RM539.
New Balance’s latest collection is exclusively available in 3 stores nationwide; Pavilion KL, Mid Valley Megamall and Mid Valley Southkey for a limited time only. So grab your pair now, while stocks last! For more information on the latest offerings from New Balance, follow New Balance on Instagram and Facebook.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
