Choco Munchies bringing back their Choco Berries flavour to raise funds for the National Breast Cancer Society for Breast Cancer Awareness Month (October).
SHAH ALAM, 4 OCTOBER 2021 – Choco Munchies is bringing back their limited-edition Choco Berries flavour in October to commemorate Breast Cancer Awareness Month and to show their support for the National Breast Cancer Society of Malaysia.
Following consumer demand and the popularity of the Choco Berries flavour, the brand will package their famous chocolate coated cornflakes in pink, with a portion of the proceeds going to the National Cancer Society Malaysia to help them raise funds to continue their work for the country.
“We are delighted to bring back our Choco Berries flavour and package our item in pink to raise money for the National Cancer Society Malaysia and hope that we can create more awareness about breast cancer among women and men in Malaysia,” says Thariq Fadhli, CEO and Founder of Choco Munchies. “This campaign is extremely dear to our hearts since we have family members and friends who have suffered and passed away as a result of breast cancer.”
CEO & Founder of Choco Munchies, Thariq Fadhli
The campaign’s goal is to restart discussions about breast cancer awareness during COVID-19, since many people have put their screening on hold because so many facilities and resources are being utilised for Covid-19-related activities. Additionally, the campaign aims to help individuals feel more comfortable and confident while discussing the illness.
“We hope that the relaunching of our Choco Berries will help to contribute directly to the National Cancer Society efforts in increasing the awareness about breast cancer among Malaysians. With the help of Choco Munchies loyal customers, we are one step closer to a world without cancer,” added Thariq Fadhli.
Choco Munchies pink flavour, Choco Berries in support of Breast Cancer Awareness Month
Those interested in purchasing the newly released chocolate-covered berries flavour cornflakes may do so online at the Instagram account @chocomunchies.hq.
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Beginning as a home-based business in 2018, Choco Munchies expanded to a commercial operation by the end of 2020. It was during the COVID-19 epidemic that founder Thariq Fadhli lost his job and had to find a means to provide for his family that the company was created.
Thariq decided to sell Choco Munchies in order to supplement his family’s income since it has been their favourite snack for many years. In the face of mounting evidence that the condition of the economy was not likely to improve any time soon, he made the decision to continue on this road wholeheartedly since it had been his lifelong ambition to be an entrepreneur.