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PCCW (SEHK:0008) – HONG KONG, August 6, 2021 – Viu, PCCW’s leading pan-regional OTT video streaming service, today announced key milestones for its H1 2021 performance. While monthly active users (MAU) grew to 49.4 million, a 37% growth year-on-year, its paid subscribers grew by 62% to 7.0 million and revenue grew by 47% year-on-year.
While both Greater Southeast Asia and the Middle East and Africa regions consistently delivered high growth, key driver markets leading the pack are Thailand and Indonesia, Viu’s largest and fastest growing markets. A strong proponent of the dual revenue model, Viu continued to see an accelerated growth in monetization. This growth is attributed to the strong network of over 80 partnerships in the digital ecosystem across the markets consisting of telcos, device manufacturers, retail and e-commerce businesses and content distribution partners. This has helped to provide extensive access points and a broad base to acquire users and enhance monetization.
According to the latest Media Partners Asia (MPA)’s AMPD Research report, Viu continues to be No.1 in terms of number of MAU for the seventh consecutive quarter* in Southeast Asia. Viu also ranked second in both paid subscribers and streaming minutes amongst major video streaming platforms in Southeast Asia in H1 2021*. This further affirms Viu’s strong position amongst streaming services in Southeast Asia and its popularity with online viewers.
Ms. Janice Lee, Chief Executive Officer of Viu and Managing Director of PCCW Media Group, said, “At Viu we continue with our commitment to bringing consumers the best of Asian content and video streaming experience. We saw robust growth in H1 2021, underpinned by strong content lineup and strengthened partner ecosystem. A combination of our data analytics and in-market local presence ensure we truly understand the pulse of the markets in which we operate.”
* Source: AMPD Research of Media Partners Asia (MPA) and amongst major video streaming platforms excluding YouTube and TikTok in Southeast Asia.
* Q4 2019 – Q4 2020 quarterly reports cover Indonesia, Thailand, Singapore, the Philippines, and Q1 2021 and Q2 2021 quarterly reports cover Indonesia, Malaysia, Thailand, Singapore, the Philippines.
Viu continued its expansion of Korean original series. After launching Korean Viu Original of River Where The Moon Rises and Doom At Your Service in H1 2021, Viu also announced the launch of its latest Viu Original, the most anticipated K-Drama of Now, We Are Breaking Up featuring stellar cast of Song Hye Kyo (Descendants of The Sun, The Boyfriend) and Jang Ki Yong (My Roommate is a Gumiho, Search: WWW). The drama is expected to be available on the platform in November. Apart from the Korean Viu Original series, Viu’s commitment to local originals continued to be strong in H1 2021 with the release of international originals including Black S2 (Malaysia), uBettina Wethu (South Africa) and the upcoming Assalamualaikum Calon Imam Series S2 (Indonesia) launching this September.
Viu continues to strengthen its Asian content portfolio to be the leader and the hub for popular premium Asian content with key content partners from mainland China and Thailand as well as expanding its Anime portfolio. Viu also expanded its flagship content creation program of Viu Pitching Forum to Malaysia and Thailand in H1 and continues to support the local creative ecosystem.
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About Viu
Viu, PCCW’s leading pan-regional over-the-top (OTT) video streaming service, is available in 16 markets across Asia, the Middle East and South Africa with 49.4 million monthly active users (MAU) as of June 2021.
The Viu service is available to consumers through a dual model with an ad-supported free tier and a premium subscription tier. Viu offers fresh premium TV series, movies and lifestyle programming in local and regional languages and subtitles in different genres from top content providers, as well as premium original productions under the brand “Viu Original”.
Viu also offers users streaming and download features, and localized user interfaces across a myriad of connected devices. Viu can provide the best viewing experience regardless of device or network conditions.
The service can be accessed via Viu app (available for free on App Store and Google Play) on connected devices, e.g. smartphones and tablets, select smart TVs, as well as on the web by logging into www.viu.com.
In addition, Viu International Limited, through its subsidiary Moov (Hong Kong) Limited, also operates MOOV, a popular digital music streaming and live music concerts service in Hong Kong.
About PCCW Limited
PCCW Limited (SEHK: 0008) is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority stake in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated solutions employing emerging technologies to assist enterprises in transforming their businesses. HKT has also built a digital ecosystem integrating its loyalty program, e-commerce, travel, insurance, FinTech and HealthTech services to deepen its relationship with customers.
PCCW owns a fully integrated multimedia and entertainment group in Hong Kong engaged in the provision of OTT video service locally and in other places in the region.
Through HK Television Entertainment Company Limited, PCCW also operates a domestic free TV service in Hong Kong.
Also wholly-owned by the Group, PCCW Solutions is a leading IT and business process outsourcing provider in Hong Kong, mainland China and Southeast Asia. In addition, PCCW holds a stake in Pacific Century Premium Developments Limited and other overseas investments.
To learn more about PCCW, please visit www.pccw.com.
Click here to for the full press kit:
1. Press release – ENG
2. Press release – BM
3. Images
