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KUALA LUMPUR, JULY 2021 – Kotex® launches the all-new Kotex® Herbal Cool range allowing women and girls to stay cool even during the hottest of days. As supporters of women progress and the leading innovative sanitary pad brand, Kotex’s latest innovation empowers women to beat the heat while staying fresh and confident. This keeps them comfortable, allowing women and girls to stay focused on seizing the day and pursuing their dreams.
The ground-breaking Kotex® Herbal Cool range is a testament to Kotex’s ability to constantly innovate and to support women and girls, anywhere in the world. The features of this revolutionary pad include a natural tea tree essence that relieves the uncomfortable stuffiness, leaving a long-lasting, refreshing and cooling sensation, all day long, whilst giving maximum leakage protection. Together, these help women and girls to remain confident and worry-free throughout the day, ensuring Period or Not, #SheCan reach her fullest potential!
Radhika Agarwal, Marketing Manager for Kimberly-Clark Malaysia says,
“Dealing with periods in the Malaysian heat and humidity is challenging to say the least. As a brand that champions women’s progress, we wanted to find a way for women and girls to forget worrying about their discomfort, and instead to be worry-free and comfortable, inside and out. The Kotex® Herbal Cool goes does exactly that and it allows women and girls to focus on taking on the day, because period or not, #SheCan.”
The all-new Kotex® Herbal Cool range also ensures maximum comfort at any time of the day. The one-of-a-kind innovation not only comes in a day and night option but the cool range also comes in the form of panty-liners. Offering women and girls the best leakage protection, and a long-lasting cooling sensation, throughout the day.
The all-new Kotex® Herbal Cool range also ensures maximum comfort at any time of the day. The one-of-a-kind innovation not only comes in a day and night option but the cool range also comes in the form of panty-liners. Offering women and girls the best leakage protection, and a long-lasting cooling sensation, throughout the day.
Staying true to Kotex’s value of a progressive brand and understanding the current landscape of social media trends, Kotex is joining forces with influencer Cik Manggis on August 26th in revealing an all new TikTok dance challenge. The dance challenge will help to further engage the younger audiences and to celebrate the Kotex® Herbal Cool as the coolest pad in town, while empowering young girls to stay refreshed.
Can’t wait to switch out the uncomfortable stuffiness for a long-lasting cooling sensation? Join in the fun and show us how you stay cool by tagging Kotex at @kotexmy on social media and don’t forget to include the hashtags #KotexHerbalCool #KotexSheCanStayCool. Also check out the official campaign film of Kotex® Herbal Cool featuring Cik Manggis at https://youtu.be/W1sWYad_88E. Visit www.kotex.my and check out Kotex’s Facebook and Instagram for more information.
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About Kotex
Our Kotex, U by Kotex and Intimus brands aim to ensure a period never gets in the way of any woman’s progress. Kimberly-Clark created the feminine care category with the launch of the Kotex brand 100 years ago, and today, its products are trusted by millions of women in more than 100 countries to provide outstanding protection and inspire confidence that period or not, she can.
About Kimberly-Clark
Kimberly-Clark (NYSE:KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fuelled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company’s 148-year history of innovation, visit kimberly-clark.com or follow us on Facebook or Twitter.
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