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For Girls by Girls: Kotex Fights Against Period Stigma By Starting Unfiltered Conversations On Periods

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Click to download press materials:
1. ENG Press Release
2. BM Press Release
3. CHI Press Release

KUALA LUMPUR, May 28, 2021 – Every day, 800 million women, girls, nonbinary people, and trans men around the world menstruate. Whether it is menstruation or menopause – talking about periods has often been a taboo subject. This Menstrual Hygiene Day (MH Day) 2021, Kotex aims to instill confidence and encourage girls to talk about menstruation through the launch of its Unfiltered social video campaign to help break the silence and stigma around menstruation. 

Unfiltered spotlights some of the questions around menstruation shared by girls – questions that not too long ago would have been stigmatized to ask in public, something needed even more now as we continue to battle the global COVID-19 pandemic where many girls and women face greater stigma, isolation, and more challenged accessibility to supplies and information.

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Unfiltered by Kotex

The video acts as a catalyst to break the silence, raise awareness and shift the negative social perceptions around menstruation to encourage young girls to feel comfortable talking freely and confidently about their periods. Featuring a diverse range of girls between the ages of 11-14, the video showcases genuine and relatable questions from these girls about menstruation. Uniquely, the entire production crew behind the making of this video is female – from the director, producer, sound engineer and stylist. 

Aparna Gopalakrishnan Dubey, Regional Sector Leader, APAC Feminine care at Kimberly-Clark said,

“The stigma attached to menstruation has kept millions of women and girls from talking about their periods. This Menstrual Hygiene Day, we want to break this and encourage all women and girls to be comfortable when talking about their periods. Today, we are also starting to see a younger generation of girls challenging the stigma. Unfiltered was created to kick-start the conversation by sharing the questions that young girls have about periods, and we hope that this will inspire and encourage millions of other girls to also share their unfiltered questions and start having conversations about their periods with their best friends, their sisters or anyone they feel comfortable with,”


Kotex Menstrual Health and Hygiene Education

Education is key to changing perceptions to break period stigma. For 50 years, Kotex has been supporting Menstrual Health and Hygiene educational programs across Asia Pacific. In 2020, 1.18 million people – youths, parents, educators, and government officials, were reached through the multiple programs running in APAC. Global partnerships through UNICEF and PLAN International provide a more holistic program where WASH (Water, Sanitation and Hygiene) components ensure that common places such as schools and community areas, have adequate facilities to help girls and women manage their periods. 

In Malaysia, Kotex organized Kotex Hygiene Talk in 2020, a series of interactive sessions to equip high school girls with knowledge around menstrual health. Partnering with healthcare professionals, the program, which was approved by the Ministry of Education, reached over 8,600 high school girls in the country. Kotex Malaysia will be looking to further expand its outreach to schools in the coming months.

Managing Periods in a Pandemic

In this second year of the COVID-19 Pandemic, the economic and social effects are felt even greater across developed and developing countries, and the regular and open conversation of periods is needed ever more. Subjects from First Periods, to Common Period Challenges such as managing cramps and body changes, are even harder to discuss as we continue to live through controlled-movement conditions, greater isolation. As countries continue to control movements, there is also an increase in accessing period products, not to mention, likely a greater demand as more find themselves economically impacted. It is so essential to speak up and share so that girls and women can help and uplift each other across the world. 

Let’s talk, period. 

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Kimberly-Clark (NYSE:KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company’s 148-year history of innovation, visit kimberly-clark.com or follow us on Facebook or Twitter.

About Kotex

Our Kotex, U by Kotex and Intimus brands aim to ensure a period never gets in the way of any woman’s progress. Kimberly-Clark created the feminine care category with the launch of the Kotex brand 100 years ago, and today, its products are trusted by millions of women in more than 100 countries to provide outstanding protection and inspire confidence that period or not, she can.

About Kimberly-Clark

Kimberly-Clark (NYSE:KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company’s 148-year history of innovation, visit kimberly-clark.com or follow us on Facebook or Twitter.

Click to download press materials:
1. ENG Press Release
2. BM Press Release
3. CHI Press Release

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