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A different Raya: Video ad unearths what truly matters in family

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  1. Press Release ENG

Subang Jaya, 5 May 2021:  With Covid-19 cases on the rise and with certain districts experiencing yet another MCO amidst economic uncertainty, Taylor’s Hari Raya video ad ‘Maaf’ hits home with a story of a father apologising to his children over his perceived failures to adequately provide for his family.

The video ad (https://bit.ly/3uhuGjd) sets an initial downcast tone when the opening scene establishes that the main character is a single father, who instead of participating in the usual session of his children asking his forgiveness during Hari Raya, turns the tables and asks their forgiveness instead. 

The father begins by saying; “Abah minta maaf, Raya tahun ini lain untuk kita.”

The viewers are then drawn in with the story of the family’s troubles during the pandemic, as the father lost his job and they are forced to give up their comfortable abode and move to a smaller residence, bringing along their sparse belongings. 

But not all is doom and gloom – as the children point out that despite difficult moments, the father has imparted to them nuggets of wisdom, and lessons of optimistic resilience, while he soldiers on with odd jobs and backbreaking labour to make ends meet. His efforts to inspire his children has come full circle, as they now comfort their father, showing him that his life lessons is what matters at the end.

With the Human Resources Ministry declaring that nearly 100,000 Malaysians lost their jobs last year alone, amidst a series of imposed lockdowns that have dampened festive celebrations, ‘Maaf’ is bound to resonate with many Malaysians.  

“Over the past year, the lack of celebrations and usual rituals during the pandemic has made many of us look beyond the commercialisation and the embellishments during festive seasons, and go back to the basics of what makes us family, and what makes life worth living for,” said Taylor’s University Group Chief Marketing Officer Ben Foo.

“Life will have its ups and downs, wealth may come and go, and challenges in our lives will have an end, but our loved ones and the wisdom they impart to us will stay in our hearts forever. Indeed, the gift of knowledge to one’s children that will carry them through life, is a priceless treasure.”

The Taylor’s Hari Raya short film can be viewed here: https://bit.ly/3uhuGjd

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About Taylor’s University

Since its inception, Taylor’s has continuously provided excellent services for its students in terms of diverse study options, relevant curriculum and teaching methods, ongoing partnerships with leading universities worldwide, strong industry linkages, up-to-date facilities and well-equipped campuses. Taylor’s University offers a myriad of courses in tertiary education, from diploma to degree and post-graduate programmes. Students can choose to enroll in courses encompassing fields such as Medicine, Pharmacy, Biosciences, Architecture, Computer Science, Engineering, Quantity Surveying, Law, Business, Communications, Design, Performing Arts, Hospitality, and Tourism & Culinary Arts. 

The quality of the undergraduate teaching and learning at Taylor’s was acknowledged when it garnered a ‘Tier 5: Excellent’ rating in the Rating System for Malaysian Higher Education (SETARA) by the Ministry of Higher Education Malaysia in all four audit exercises. Taylor’s University is the best private university in Malaysia for the graduate employment rate indicator under the QS Graduate Employability Rankings 2020 exercise. . Taylor’s University is the No. 1 private university in Malaysia and Southeast Asia in the QS World University Rankings 2021, and ranked at no. 89 in Asia in the QS Asia University Rankings 2021 exercise. The university also has 5-Star ratings in seven (7) categories of the QS Stars Rating: Teaching, Internationalisation, Employability, Inclusiveness, Facilities, Subject Ranking and Online Learning. Taylor’s is also ranked top 20 in the world for Hospitality & Leisure Management and Taylor’s Business School is the top business school among private university in Malaysia for Business and Management Studies based on the 2021 QS World Rankings by Subject. These achievements are important milestones for Taylor’s, in line with its aim of becoming one of Asia’s leading universities. 

Taylor’s has received numerous recognitions locally and internationally from professional bodies such as the CDIO Initiative (Conceiving, Designing, Implementing, Operating), National Academy of Engineering in the USA and the Royal Institution of Chartered Surveyors (RICS), to name a few. Taylor’s has also received the Premier Digital Tech IHL status given by Malaysia Digital Economy Corporation (MDEC), a recognition given to Malaysia’s leading digital tech-focused tertiary institutions. Taylor’s continues to play a strong role in developing Malaysia’s human resource capital, and boasts a 100,000-strong alumnus, many of whom have become leaders in their respective fields.

Click here to download the press material:

  1. Press Release ENG

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