KUALA LUMPUR – Inspired by the global Dry January trend, Heineken® 0.0 has launched the Heineken® 0.0 Dry March campaign to help Malaysians to adopt a balanced lifestyle. To keep Malaysians motivated and to achieve a more balanced lifestyle this March, Heineken® 0.0 has partnered with local fitness instructors and a celebrity chef to curate a series of virtual activities to enjoy with a can of ice cold Heineken® 0.0.
The Heineken® 0.0 Dry March campaign kicked off on 7th March with star fitness instructor and active lifestyle enthusiast, Teo Yi Ping (@yipingteo), and continued with the second virtual class session on 13th March, with one of Malaysia’s top dance and fitness talents, Maybelline Wong (@definitelymayb_). Both sessions saw motivated participants join in the Dry March fun, while getting a solid workout to burn away the extra calories.
But the fun does not end there! Heineken® 0.0 has an exciting lineup of virtual activities for the rest of the month, allowing everyone to sign up and enjoy guilt-free March, from the comfort of your homes.
#Heineken00DryMarch Zoom Class: Lunch with Darren Chin
Day/Date: Saturday, 20th March 2021
#Heineken00DryMarch Zoom Class: HIIT with Alex Chee
Day/Date: Saturday, 27th March 2021
Join the class and learn how to whip up a classic carbonara that perfectly pairs with Heineken® 0.0, with Celebrity Chef Darren Chin (@darren_chin1618) of the award-winning DC Restaurant. To wrap up your memorable Dry March journey, participate in the HIIT workout session brought to you by fitness instructor Alex Chee (@alex_cyk), that promises to get your body moving and breaking a sweat.
Find out more about #Heineken00DryMarch 31Days Calendar and how you can get yourself free Heineken® 0.0 today on www.heineken00drymarch.com. For more information and updates, follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).
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Note to Editors
Heineken Malaysia Berhad
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
- The World’s No. 1 international premium beer Heineken®
- The great taste of Heineken® with 100% natural ingredients Heineken® 0.0
- The World-acclaimed iconic Asian beer Tiger Beer
- The crystal-cold filtered beer Tiger Crystal
- The World’s No. 1 stout Guinness
- The World’s No. 1 cider Strongbow Apple Ciders
- The New Zealand inspired cider Apple Fox Cider
- The all-time local favourite Anchor Smooth
- The premium Irish ale Kilkenny
- The real shandy Anglia
HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban. The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
For more information please visit: www.heinekenmalaysia.com