KUALA LUMPUR, 10 February 2021 – As the nation continues the fight against COVID-19, there is no doubt that the pressure for parents to keep their children safe is even more immense. While constant hand washing and sanitising are key to staying protected, most commonplace antibacterial products are made for adults and tend to cause skin dryness with many children experiencing irritated and sensitive skin from regular use. Responding to a need for safe and gentle protection for kids, Follow Me is proud to introduce the Follow Me Anti-Bacterial Kids range that is specially formulated to gently cleanse and moisturize the delicate skin of little ones while offering 99.99% protection against bacteria.
The Follow Me Anti-Bacterial Kids range is responsibly made for kids with no harmful components that protects without drying their delicate skin, ensuring fun and safe playtime and learning. The range features a Head To Toe Wash in two variants (Bursting Melon and Cutie Peach), Hand Wash and Hand Sanitizer for all round gentle protection. Suitable for kids aged 3 and above, products contain natural plant extracts, are dermatologically tested and specially formulated without chemical harshness to keep your child’s skin naturally healthy.
Both Follow Me Anti-Bacterial Kids Head To Toe and Hand Wash are meticulously made to be free of the four major skin irritants: soap, Triclosan, Paraben and Colorant, allowing it to remain pH balanced and prevent skin dryness in kids. Boasting soothing and moisturizing qualities, the Head to Toe Wash contains Lavender and Chamomile extracts while the Hand Wash includes skin nourishing Vitamins E and A. Similarly, parents can find Aloe Vera and Vitamin E in the Follow Me Anti-Bacterial Kids Hand Sanitizer which offers 99.99% bacterial protection.
While parents continue teaching and reinforcing preventive measures to their young ones, there is also a need to make sure kids stay active and constantly entertained within the safe measures of their homes. However, constantly trying to keep their kids safe while ensuring that their kids still get to be kids is a constant struggle that parents face, as a happy and healthy kid is every parent’s priority. In conjunction with the launch, Follow Me would like to encourage both parents and children to have #FunWithFollowMe which ensures that safety is prioritised but soft skin and good fun is never compromised.
“As parents, we want to be able to let our kids be kids, but naturally we are concerned that they are not getting enough protection especially with the rise of COVID-19 cases. As we continue to encourage good hygiene behaviors, there is an emerging worry that increased use of harsh chemicals and components from constant use of hand sanitizers and hand washing will cause dryness to their delicate skin. As a brand of continuous innovations, we took cues from these concerns and created the Follow Me Anti-Bacterial Kids range, made to assure parents that there is no need to compromise on bacterial protection, safe ingredients or fun times!” shared Vicky Lim, Head of Marketing of Tohtonku Sdn Bhd.
The Follow Me Anti-Bacterial Kids range retails from RM 5.50 to RM 19.60 is available in major supermarkets, hypermarkets and online platforms Shopee and Lazada.
Learn more about the Follow Me Anti-Bacterial Kids range by visiting http://followme.com.my/. For latest updates and promotions, do check out Follow Me’s Facebook page at https://www.facebook.com/followmefollowlove.
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