PETALING JAYA, 14 JANUARY 2021 – Bubs Australia, Australia’s leading manufacturer of organic infant formula and organic snacks is bringing their wide array of premium quality products to Malaysian shores for the first time. The brand is set to cater to the needs of Malaysian parents with their range of products which covers all stages of a child’s development and feeding occasions, from birth to three years and above.
As a brand that prides itself in bringing up the new generation with you, Bubs® was founded by a mum-of-three, similarly just wanting the best for her “bubs”. Kristy Carr, founder and CEO of Bubs Australia, developed recipes from her very own kitchen in Sydney’s Northern Beaches when she noticed the gap for premium organic baby food in the Australian market. Bubs® has since then grown into one of Australia’s fastest growing baby-formula manufacturers, with double-digit growth across all national retailers in Australia, including Coles, Woolworth’s and Australia’s number one pharmacy, Chemist Warehouse.
Staying true to the brand’s purpose of creating a new generation of happy, healthy bubs, Bubs® aims to champion these same values with their introduction to Malaysian consumers. Coining the term “Growing Generation Joy™”, Bubs® believes that providing the finest nutrition to little ones will be setting up a lifetime of good eating habits.
This launch marks the first entry into the Malaysian market for Bubs® through an appointed distributor. The brand has partnered with Astra Baby Sdn Bhd for its distribution throughout Malaysia. Like Bubs®, Astra Baby has always been committed to bringing only the best products internationally and locally to Malaysian babies and parents, and this time is no different.
As every parent wants their child to have the best start in life, Bubs® aspires to lend a hand by providing products developed by both nutritionists and chefs to ensure that mealtimes are good times for both parent and baby. In addition to delivering products that are not just tasty but also healthy, Bubs® baby food pouches are sourced from organic growers and suppliers, determining only the highest quality comes from Australian farms to Malaysian tables.
To kick-start their launch into Malaysia, Bubs® is introducing two product ranges into the Malaysian market: Bubs Organic® Grass Fed Formula and Bubs Organic® Snacks and Cereal.
Bubs Organic® Grass Fed premium formula range is Australia’s FIRST organic, 365- day grass fed formula. With dual organic certifications from Australian Certified Organic (ACO) and National Association for Sustainable Agriculture Australia (NASAA), this advanced organic formula range is derived from nature, GMO free and free from chemicals, preservatives and pesticides. To accommodate the different needs of a child at various stages of his development, Bubs Organic® Grass Fed Formula is available in four different formulas, for four different stages of a child’s growth.
With the understanding that snack times are vital for a happy child, Bubs ensures the finest quality with all snack products. Each offering from the Bubs Organic® Snacks and Cereal range is carefully crafted with the expertise of nutritionists and chefs, taste-tested by real mums and their bubs. With that in mind, uniquely flavoured and Lactose Free Bubs Organic® Baby Teething Rusks and a range of yummy variants of Bubs Organic® Baby Cereals were created to ensure your bubs find joy with their food.
Bubs Organic® Grass Fed Formula range retails at an introductory price of RM128 each while the Bubs Organic® Snacks and Cereal retails from RM18.90 to RM20.90. All Bubs products are currently available in selected outlets throughout Malaysia.
Learn more about Bubs® and find the full list of retailers by visiting www.bubsmalaysia.com. Parents can also redeem an exclusive 50% off their first Bubs Organic® Grass Fed Formula via the official website over the campaign period. Simply complete your purchase on the website to enjoy this limited introductory promotion!
For the latest updates and promotions, do check out Bubs Malaysia’s Facebook page at https://www.facebook.com/bubsmalaysia and Instagram page at https://www.instagram.com/bubsmalaysia/.
Download the full press kit here!