PETALING JAYA, 19 November 2020 – Dutch Lady recently launched a new campaign, “Strong Me, Stronger Us”, to send a clear message of strength and unity to all Malaysians. This new brand story brings to the fore its inherent belief that every individual has the potential to be strong – be it physically or emotionally.
Ultimately, Dutch Lady continues its purpose of nourishing Malaysians’ health, well-being, and ability to be better with the nutritious goodness of milk. When someone is strong, they can inspire and empower others to be strong as well.
As the nation faces one of its biggest challenges, the COVID-19 pandemic, Dutch Lady hopes to inspire people to be part of something greater by recognising strong individuals through the social media campaign titled #DLStrongMeStrongerUs. This is part of Dutch Lady’s efforts to further enhance a more united community by encouraging Malaysians to come together and seek strength from each other and those around them.
In conjunction with this “Strong Me, Stronger Us” campaign, a series of videos will be rolled out to highlight the inspiring stories of some of Malaysia’s strongest individuals. These individuals are:
- Dr. Madhu, commonly known as the Teddy Bear Doctor, who runs a mobile clinic after hours to provide medical care to underprivileged communities, and
- Dr Yasmin Rasyid, the founder of EcoKnights, an organisation that aims to assist communities in the field of sustainable development. Yasmin’s story can also inspire and empower women.
Dutch Lady encourages all social media users to participate in this campaign to come together to identify and nominate these strong individuals they come across or are in their lives to show their appreciation by sharing their inspiring human stories, and tagging it to #DLStrongMeStrongerUs.
Dutch Lady Milk Industries Berhad Managing Director Tarang Gupta said, “As a brand, Dutch Lady has always taken pride in nourishing and building strong families for 57 years. As we begin our latest journey with this new “Strong Me, Stronger Us” brand story, we want to bring together all Malaysians through our #DLStrongMeStrongerUs social media campaign.”
The #DLStrongMeStrongerUs brand campaign will be introduced in November in conjunction with the relaunch of Dutch Lady’s Liquid Milk and Family Milk Powder with a brand new look and improved recipes that comply with the Malaysia Healthier Choice Logo criteria. The new range features milk products that are packed with protein, vitamins, essential nutrients and even more calcium, which ensures Dutch Lady continues its mission of keeping Malaysian consumers strong and healthy.
As clearly indicated in the recently released National Health and Morbidity Survey 2019 findings, Dutch Lady’s core mission was an important one, given that:
- 21.8% of children under 5 years old are stunted and undernourished, and
- 29.8% of children aged 5 to 17 are overweight and obese (15% are overweight, 14.8% are obese).
The core of this new campaign was an “inverted pyramid”. Tarang said this structure typified what the “Strong Me, Stronger Us” campaign is all about. “The inverted pyramid is a symbol of the chain effect of strength because, when you are strong, you can make your community stronger. Similarly, as our products can help a person get stronger, in turn such a person can make themselves and their community stronger,” he said.
“So whether it’s a friend, family, or stranger in need, every one of us has the ability to help and support each other to be better as individuals and stronger together as a unit. Additionally, “Strong Me, Stronger Us” will allow us to showcase some of Malaysia’s strongest and most inspiring individuals. But more importantly, it will help Malaysians discover the everyday strong heroes that live among us,” Tarang further added.
Tarang acknowledged that these were difficult times and that dairy nutrition can play a very pivotal role in the lives of Dutch Lady’s Malaysian consumers. “Our new “Strong Me, Stronger Us” brand story aptly demonstrates our mission and our ability to unite Malaysians through the goodness of milk, and be strong and thrive together,” he concluded.
From August, the new and improved Dutch Lady Liquid Milk and Family Milk Powder will be available in all major hypermarkets and supermarkets, and also e-commerce platforms.
Download the complete press kit here!